Food and Drink
Food and Drink
home | food and drink | company profile | table of contents
Coffeeheaven case study - growing brand share in the nascent cental and Eastern European coffee market (Datamonitor)
- Market: Food and Drink
- Report Title: Coffeeheaven case study - growing brand share in the nascent cental and Eastern European coffee market
- View Report Summary: View Report Summary
- Report Type: Company Profile
- Country: Global
- Number of Pages: 10
DATAMONITOR VIEW 1
CATALYST 1
SUMMARY 1
ANALYSIS 2
Central and Eastern Europe is an untapped market in coffee retail 2
The credit crunch is impacting western coffee markets 2
However, the growing economies of Eastern European countries make them ideal for global coffee chains looking for new markets to target 2
Coffeeheaven is the leading coffee chain in central and Eastern Europe 3
The chain was created by a Brit keen to capitalize on growth potential in European coffee markets 3
Coffeeheaven is credited for introducing western style coffee shops to Eastern Europe 4
The company has expanded into many East European markets 5
Company sales have grown strongly as the company plans further expansion 6
Coffeeheaven faces numerous challenges in the future 6
Global coffee chains could take market share away from Coffeeheaven, particularly in new markets where the company is less established 6
Rising wages in the region could impact on Coffeeheaven's profitability 7
Rumors of a possible takeover of Coffeeheaven by a large chain abound 7
APPENDIX 9
Case study series 9
Methodology 9
Secondary sources 9
Further reading 9
Ask the analyst 9
Datamonitor consulting 9
Disclaimer 10
List of Tables
Table 1: Polish foodservice value through profit channel, 2004-2011 (operator buying prices, $m) 3
Table 2: Location and number of Coffeeheaven stores as of March 2008 5
List of Figures
Figure 1: Coffeeheaven is designed to have a sophisticated west European feel 4
Figure 2: Coffeeheaven would significantly enhance the global operations of large coffee chains, which have little presence in the central and Eastern European region 8
CATALYST 1
SUMMARY 1
ANALYSIS 2
Central and Eastern Europe is an untapped market in coffee retail 2
The credit crunch is impacting western coffee markets 2
However, the growing economies of Eastern European countries make them ideal for global coffee chains looking for new markets to target 2
Coffeeheaven is the leading coffee chain in central and Eastern Europe 3
The chain was created by a Brit keen to capitalize on growth potential in European coffee markets 3
Coffeeheaven is credited for introducing western style coffee shops to Eastern Europe 4
The company has expanded into many East European markets 5
Company sales have grown strongly as the company plans further expansion 6
Coffeeheaven faces numerous challenges in the future 6
Global coffee chains could take market share away from Coffeeheaven, particularly in new markets where the company is less established 6
Rising wages in the region could impact on Coffeeheaven's profitability 7
Rumors of a possible takeover of Coffeeheaven by a large chain abound 7
APPENDIX 9
Case study series 9
Methodology 9
Secondary sources 9
Further reading 9
Ask the analyst 9
Datamonitor consulting 9
Disclaimer 10
List of Tables
Table 1: Polish foodservice value through profit channel, 2004-2011 (operator buying prices, $m) 3
Table 2: Location and number of Coffeeheaven stores as of March 2008 5
List of Figures
Figure 1: Coffeeheaven is designed to have a sophisticated west European feel 4
Figure 2: Coffeeheaven would significantly enhance the global operations of large coffee chains, which have little presence in the central and Eastern European region 8
Purchase Information There are various ways to purchase products from our site. Select the report title(s) you are interested in, and add it to your basket. At the Checkout page, you will be requested to submit your details. You will then have the option to pay via various methods: Debit Card ; Credit Card ; Purchase via Invoice (inc. Purchase Order no. if required) and Paypal. Companiesandmarkets.com accepts Visa, MasterCard, Diners, American Express, JCB and all the major credit cards. Companiesandmarkets.com uses Worldpay. Worldpay is part of The Royal Bank of Scotland Group, the 5th biggest banking group in the world. Once you have purchased your report(s), you will receive a confirmation email. You will then either be able to download your report(s) immediately from your Customer Area in PDF format, or the report(s) will be emailed to you directly, depending on the agreement we have with the publisher. Please note, if you purchase by invoice, you will receive your report(s) once payment has been received. If you have any questions about how to order, please Contact Us.
