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Evolution of 3G strategies in Asia-Pacific (Ovum)
- Market: Telecommunications
- Published Date: 15/04/2008
- Report Title: Evolution of 3G strategies in Asia-Pacific
- View Report Summary: View Report Summary
- Report Type: Market Report
- Country: Asia
- Number of Pages: 21
Table of contents
Key messages
Findings and recommendations
3G strategies
Four generic strategies
Cost-efficient voice
Migration from 2G
Mobile data services
Broadband proposition
Which strategy should operators employ?
Evolution of 3G strategies
Overview
Initial 3G adoption was slow
De-prioritisation of the portal and embracing a more ‘open’ mobile Internet
Mobile broadband revolution
Focus on user experience
Emergence of social networking and UGC
Service priorities shift and existing services get a facelift
Cross-platform strategies increase
Beyond the phone
Table of figures
Table 1 Generic 3G strategies
Figure 1 Circuit-switched voice capacity of different technologies
Figure 2 Data cost comparison of different technologies
Figure 3 Next-generation connections in Asia-Pacific and forecasts, June 2007 and 2011
Figure 4 Hutchison’s 3G strategy evolution
Figure 5 M1’s 3G strategy evolution
Figure 6 Indosat’s 3G strategy
Figure 7 Mobile social networking
Figure 8 T-Mobile USA’s 3G strategy
Figure 9 PCCW’s 3G strategy
Key messages
Findings and recommendations
3G strategies
Four generic strategies
Cost-efficient voice
Migration from 2G
Mobile data services
Broadband proposition
Which strategy should operators employ?
Evolution of 3G strategies
Overview
Initial 3G adoption was slow
De-prioritisation of the portal and embracing a more ‘open’ mobile Internet
Mobile broadband revolution
Focus on user experience
Emergence of social networking and UGC
Service priorities shift and existing services get a facelift
Cross-platform strategies increase
Beyond the phone
Table of figures
Table 1 Generic 3G strategies
Figure 1 Circuit-switched voice capacity of different technologies
Figure 2 Data cost comparison of different technologies
Figure 3 Next-generation connections in Asia-Pacific and forecasts, June 2007 and 2011
Figure 4 Hutchison’s 3G strategy evolution
Figure 5 M1’s 3G strategy evolution
Figure 6 Indosat’s 3G strategy
Figure 7 Mobile social networking
Figure 8 T-Mobile USA’s 3G strategy
Figure 9 PCCW’s 3G strategy
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