1 Table Of Contents 2
1.1 List Of Tables 4
1.2 List Of Figures 7
2 Introduction 9
2.1 What is This Report About? 9
2.2 Methodology 9
2.3 Profile of Survey Respondents 10
3 Executive Summary 13
4 Economic Outlook & Confidence 16
4.1 Global Economy Recovery Expectations 16
4.2 Revenue Growth Expectations 20
5 Hydropower Industry Investment Outlook 25
5.1 Fastest and Slowest Growing Markets 25
5.2 M&A Activity Predictions 33
5.3 Supplier’s Industry Outlook 36
6 Recession: Threats & Opportunities For The Hydropower Industry 40
6.1 Leading Business Concerns Due To Recession 40
6.2 Key Actions To Overcome Business Threats 44
6.3 Key Actions To Maintain & Win Buyer Business 48
6.4 Leading Recession-Related Business Opportunities 57
7 Hydropower Industry Buyer Spend Activity 61
7.1 Annual Procurement Budgets 61
7.2 Expected Change In Procurement Spend 65
7.3 Expected Change In Spend By Product & Service Category 69
8 Procurement Behaviors & Strategies & The Impact Of Recession 78
8.1 Critical Success Factors for Supplier Selection 78
8.2 Current Effects Of Recession On Procurement Objectives 83
8.3 Expected Future Effects Of Recession On Procurement Objectives 86
8.4 The Effects Of Recession On Procurement Strategy 92
9 Appendix 101
9.1 Full Survey Results-Closed Questions 101
9.2 Methodology 109
9.3 Contact Us 110
9.4 About Global Markets Direct 110
9.5 Disclaimer 110

1.1 List Of Tables
Table 1: Count of Global Hydropower Industry Survey Respondents by Company Type (Number of Respondents), 2009 Industry Survey 10
Table 2: Buyer Respondents by Job Role (% Buyer Respondents), Global Hydropower Industry, 2009 10
Table 3: Buyer Respondents by Organization’s Global Turnover (% Buyer Respondents), Global Hydropower Industry, 2009 11
Table 4: Buyer Respondents by Organization’s Total Employee Size (% Buyer Respondents), Global Hydropower Industry, 2009 11
Table 5: Supplier Respondents by Job Role (% Supplier Respondents), Global Hydropower Industry, 2009 12
Table 6: Supplier Respondents by Organization’s Global Turnover (% Supplier Respondents), Global Hydropower Industry, 2009 12
Table 7: Supplier Respondents by Organization's Total Employee Size (% Supplier Respondents), Global Hydropower Industry, 2009 12
Table 8: Global Hydropower Industry Expectations of Global Economy Recovery Timings by Region: North America, Europe, Asia-Pacific, Rest of World (% All Respondents), 2009 18
Table 9: Global Hydropower Industry Expectations Of Global Economy Recovery Timings By Company Type: Hydropower Generators, Power Distributors, Power Industry Suppliers (% All Respondents), 2009 20
Table 10: Company Revenue Growth Optimism by Global Hydropower Industry Company Type: Hydropower Generators, Power Distributors, Power Industry Suppliers (% All Respondents), 2009 22
Table 11: Company Revenue Growth Optimism in the Global Hydropower Industry by Region: North America, Europe, Asia-Pacific, Rest of World (% All Respondents), 2009 24
Table 12: Hydropower Generator Industry: Market Predictions of the Fastest and Slowest Growing Regions (% Hydropower Generator Respondents), 2009 27
Table 13: Power Distributor Industry: Market Predictions of the Fastest and Slowest Growing Regions (% Power Distributor Respondents), 2009 30
Table 14: Power Industry Supplier Industry: Market Predictions of the Fastest and Slowest Growing Regions (% Power Industry Supplier Respondents), 2009 32
Table 15: Key Growth Areas In The Global Hydropower Industry (Analysis Of Supplier Respondents), 2009 37
Table 16: Key Growth Areas In The Global Hydropower Industry (Analysis Of CEO/MD/Board Level Supplier Respondents), 2009 38
Table 17: Key Declining Areas In The Global Hydropower Industry (Analysis Of Supplier Respondents), 2009 39
Table 18: Key Growth Areas In The Global Hydropower Industry (Analysis Of CEO/MD/Board Level Supplier Respondents), 2009 39
Table 19: Hydropower Generator Vs. Power Distributor Vs. Power Industry Supplier: Leading Business Concerns for the Period 2009-2010 Among Global Hydropower Industry Buyers and Suppliers (% All Respondents), 2009 43
Table 20: Leading Business Concerns for the Period 2009-2010 Among Global Hydropower Industry Buyers and Suppliers by Region: North America, Europe, Asia-Pacific, Rest of World (% All Respondents), 2009 44
Table 21: Most Important Actions Being Implemented to Overcome Leading Business Concerns in 2009-2010 in the Global Hydropower Industry (Analysis of All Respondents), 2009 45
Table 22: Most Important Actions Being Implemented to Overcome Leading Business Concerns in 2009-2010 in the Global Hydropower Industry – Senior Level Responses Only (Analysis of CEO/MD/Board Level Respondents), 2009 46
Table 23: Most Important Actions Being Implemented by Hydropower Generators, Power Distributors to Overcome Leading Business Concerns in 2009-2010 in the Global Hydropower Industry (Analysis of Hydropower Generators, Power Distributors Respondents), 2009 47
Table 24: Most Important Actions Being Implemented by Power Industry Suppliers to Overcome Leading Business Concerns in 2009-2010 in the Global Hydropower Industry (Analysis of Power Industry Suppliers Respondents), 2009 47
Table 25: The Most Important Actions for Suppliers to Take to Maintain and Secure Buyer Business During the Recession in the Global Hydropower Industry: Supplier Responses Vs. All Buyer Responses (% All Respondents), 2009 50
Table 26: The Most Important Actions for Suppliers to Take to Maintain and Secure Buyer Business During the Recession in the Global Hydropower Industry: Hydropower Generator Vs. Power Distributor (% Buyer Respondents), 2009 51
Table 27: The Most Important Actions for Suppliers to Take to Maintain and Secure Buyer Business During the Recession in the Global Hydropower Industry: Analysis of Buyer Respondents by Company Turnover (% Buyer Respondents), 2009 53
Table 28: The Most Important Actions for Suppliers to Take to Maintain and Secure Buyer Business During the Recession in the Global Hydropower Industry: Analysis of All Buyer Respondents by Procurement Budget (% Buyer Respondents), 2009 54
Table 29: The Most Important Actions for Suppliers to Take to Maintain and Secure Buyer Business During the Recession in the Global Hydropower Industry: Analysis of all Buyer Respondents by Region (% Buyer Respondents), 2009 56
Table 30: The Most Important Actions for Suppliers to Take to Maintain and Secure Buyer Business During the Recession in the Global Hydropower Industry: Analysis of All Buyer Respondents by Purchasing Decision Seniority (% Buyer Respondents with Purchasing Decision Influence), 2009 57
Table 31: Leading Business Opportunities During the Recession in the Global Hydropower Industry (Analysis of All Respondents), 2009 58
Table 32: Leading Business Opportunities During the Recession in the Global Hydropower Industry – Senior Level Responses Only (Analysis of CEO/MD/Board Level Respondents),2009 59
Table 33: Leading Business Opportunities for Hydropower Generators, Power Distributors During the Recession in the Global Hydropower Industry (Analysis of Buyer Respondents), 2009 59
Table 34: Global Hydropower Industry, Leading Business Opportunities During Recession (Analysis of Supplier Respondents), 2009 60
Table 35: Annual Procurement Budgets in US$ in the Global Hydropower Industry: Hydropower Generator Vs. Power Distributor (% All Buyer Respondents), 2009 62
Table 36: Annual Procurement Budgets in US$ in the Global Hydropower Industry by Region (% All Buyer Respondents), 2009 65
Table 37: Expected Change in Spend on Products & Services in the Global Hydropower Industry Over the Next 12 Months: Hydropower Generator Vs. Power Distributor (% All Buyer Respondents), 2009 66
Table 38: Expected Change in Spend on Products & Services in the Global Hydropower Industry Over the Next 12 Months by Region (% All Buyer Respondents), 2009 68
Table 39: Future Change in Spend in the Global Hydropower Industry by Product and Service Category: Hydropower Generator - Expected Increase or Decrease Over the Next 12 Months (% Hydropower Generator Respondents), 2009 71
Table 40: Future Change in Spend in the Global Hydropower Industry by Product and Service Category: Power Distributor - Expected Increase or Decrease Over the Next 12 Months (% Power Distributor Respondents), 2009 74
Table 41: Critical Success Factors for Selecting a Hydropower Industry Supplier: Buyer Vs. Supplier Comparison (% All Respondents), Global, 2009 81
Table 42: Critical Success Factors for Selecting a Hydropower Industry Supplier: Hydropower Generator Vs. Power Distributor Comparison (% All Buyer Respondents), Global, 2009 83
Table 43: Current Effects of Recession on Procurement Objectives & Priorities in the Global Hydropower Industry: Hydropower Generator Vs. Power Distributor (% All Buyer Respondents), 2009 85
Table 44: Current Effects of Recession on Procurement Objectives & Priorities in the Global Hydropower Industry by Company Turnover (% All Buyer Respondents), 2009 86
Table 45: Expected Changes in Procurement Strategy in the Global Hydropower Industry to Drive Value Across the Business Due to Recession: Hydropower Generator Vs. Power Distributor (% All Buyer Respondents), 2009 94
Table 46: Expected Changes in Procurement Strategy in the Global Hydropower Industry to Drive Value Across the Business Due to Recession: All Buyers by Company Turnover (% All Buyer Respondents), 2009 95
Table 47: Expected Changes in Procurement Strategy in the Global Hydropower Industry to Drive Value Across the Business Due to Recession: All Buyers by Purchasing Decision Seniority (% All Buyer Respondents Purchasing Decision Influence), 2009 96
Table 48: Expected Changes in Procurement Strategy in the Global Hydropower Industry to Drive Value Across the Business Due to Recession: All Buyers by Region (% All Buyer Respondents), 2009 98
Table 49: Hydropower Generator Attitudes & Approaches to Existing Procurement Practices : Level of Agreement to the Following 5 Statements (% Hydropower Generator Respondents), 2009 99
Table 50: Power Distributor Attitudes & Approaches to Existing Procurement Practices: Level of Agreement to the Following 5 Statements (% Power Distributor Respondents), 2009 100
Table 51: Full Survey Results-Closed Questions 101

1.2 List Of Figures
Figure 1: Leading Business Concerns for the Period 2009-2010 Among Global Hydropower Industry Buyers and Suppliers (% All Respondents), 2009 14
Figure 2: Global Hydropower Industry Expectations of Global Economy Recovery Timings (% All Respondents), 2009 17
Figure 3: Global Hydropower Industry Expectations of Global Economy Recovery Timings by Region: North America, Europe, Asia-Pacific, Rest of World (% All Respondents), 2009 18
Figure 4: Global Hydropower Industry Expectations of Global Economy Recovery Timings by Company Type: Hydropower Generators, Power Distributors, Power Industry Suppliers (% All Respondents), 2009 19
Figure 5: Company Revenue Growth Optimism in the Global Hydropower Industry (% All Respondents), 2009 21
Figure 6: Company Revenue Growth Optimism by Global Hydropower Industry Company Type: Hydropower Generators, Power Distributors, Power Industry Suppliers (% All Respondents), 2009 22
Figure 7: Company Revenue Growth Optimism in the Global Hydropower Industry by Region: North America, Europe, Asia-Pacific, Rest of World (% All Respondents), 2009 23
Figure 8: Hydropower Generator Industry: Market Predictions of the Fastest and Slowest Growing Regions (% Hydropower Generator Respondents), 2009 26
Figure 9: Power Distributor Industry: Market Predictions of the Fastest and Slowest Growing Regions (% Power Distributor Respondents), 2009 29
Figure 10: Power Industry Supplier Industry: Market Predictions of the Fastest and Slowest Growing Regions (% Power Industry Supplier Respondents), 2009 31
Figure 11: Merger & Acquisition Activity Expectations Over the Next 12 Months in the Global Hydropower Generator Industry (% Hydropower Generator Industry Respondents), 2009 34
Figure 12: Merger & Acquisition Activity Expectations Over the Next 12 Months in the Global Power Distributor Industry (% Power Distributor Industry Respondents), 2009 35
Figure 13: Merger & Acquisition Activity Expectations Over the Next 12 Months in the Global Power Industry Supplier Industry (% Power Industry Supplier Industry Respondents), 2009 36
Figure 14: Leading Business Concerns for the Period 2009-2010 Among Global Hydropower Industry Buyers and Suppliers (% All Respondents), 2009 41
Figure 15: Hydropower Generator Vs. Power Distributor Vs. Power Industry Supplier: Leading Business Concerns for the Period 2009-2010 Among Global Hydropower Industry Buyers and Suppliers (% All Respondents), 2009 42
Figure 16: The Most Important Actions for Suppliers to Take to Maintain and Secure Buyer Business During the Recession in the Global Hydropower Industry: Supplier Responses Vs. All Buyer Responses (% All Respondents), 2009 49
Figure 17: The Most Important Actions for Suppliers to Take to Maintain and Secure Buyer Business During the Recession in the Global Hydropower Industry: Hydropower Generator Vs. Power Distributor (% Buyer Respondents), 2009 51
Figure 18: The Most Important Actions for Suppliers to Take to Maintain and Secure Buyer Business During the Recession in the Global Hydropower Industry: Analysis of All Buyer Respondents by Region (% Buyer Respondents), 2009 55
Figure 19: Annual Procurement Budgets in US$ in the Global Hydropower Industry: Hydropower Generator Vs. Power Distributor (% All Buyer Respondents), 2009 62
Figure 20: Annual Procurement Budgets in US$ in the Global Hydropower Industry by Company Turnover (% All Buyer Respondents), 2009 63
Figure 21: Annual Procurement Budgets in US$ in the Global Hydropower Industry by Region (% All Buyer Respondents), 2009 64
Figure 22: Expected Change in Spend on Products & Services in the Global Hydropower Industry Over the Next 12 Months: Hydropower Generator Vs. Power Distributor (% All Buyer Respondents), 2009 66
Figure 23: Expected Change In Spend On Products & Services In The Global Hydropower Industry Over The Next 12 Months By Company Turnover (% All Buyer Respondents), 2009 67
Figure 24: Expected Change in Spend on Products & Services in the Global Hydropower Industry Over the Next 12 Months by Region (% All Buyer Respondents), 2009 68
Figure 25: Future Change in Spend in the Global Hydropower Industry by Product and Service Category: Hydropower Generator - Expected Increase or Decrease Over the Next 12 Months (% Hydropower Generator Respondents), 2009 70
Figure 26: Future Change in Spend in the Global Hydropower Industry by Product and Service Category: Expected Increase Over the Next 12 Months Hydropower Generator (% All Buyer Respondents), 2009 72
Figure 27: Future Change in Spend in the Global Hydropower Industry by Product and Service Category: Power Distributor - Expected Increase or Decrease Over the Next 12 Months (% Power Distributor Respondents), 2009 73
Figure 28: Future Change in Spend in the Global Hydropower Industry by Product and Service Category: Expected Increase Over the Next 12 Months Power Distributor (% All Buyer Respondents), 2009 75
Figure 29: Future Change in Spend in the Global Hydropower Industry by Product and Service Category: Expected Increase Over the Next 12 Months Hydropower Generator by Company Turnover (% All Buyer Respondents), 2009 76
Figure 30: Future Change in Spend in the Global Hydropower Industry by Product and Service Category: Expected Increase Over the Next 12 Months Hydropower Generator by Region (% All Buyer Respondents), 2009 77
Figure 31: Critical Success Factors for Selecting a Hydropower Industry Supplier: Difference in Views, Buyers Vs. Suppliers (Net Difference in Ranking), Global, 2009 80
Figure 32: Critical Success Factors for Selecting a Hydropower Industry Supplier: Buyer Vs. Supplier Comparison (% All Respondents), Global, 2009 81
Figure 33: Critical Success Factors for Selecting a Hydropower Industry Supplier: Hydropower Generator Vs. Power Distributor Comparison (% All Buyer Respondents), Global, 2009 82
Figure 34: Current Effects of Recession on Procurement Objectives & Priorities in the Global Hydropower Industry (% All Buyer Respondents), 2009 84
Figure 35: Current Effects of Recession on Procurement Objectives & Priorities in the Global Hydropower Industry: Hydropower Generator Vs. Power Distributor (% All Buyer Respondents), 2009 85
Figure 36: Likelihood of Future Change in Procurement Objectives in the Global Hydropower Industry (% All Buyer Respondents), 2009 87
Figure 37: Likelihood of Future Change on Procurement Objectives in the Global Hydropower Industry: Hydropower Generator Vs. Power Distributor (% All Buyer Respondents), 2009 88
Figure 38: Likelihood of Future Change on Procurement Objectives in the Global Hydropower Industry by Company Turnover (% All Buyer Respondents), 2009 89
Figure 39: Expected Future Effects of Recession on Procurement Objectives & Priorities in the Global Hydropower Industry (% All Buyer Respondents), 2009 90
Figure 40: Expected Future Effects of Recession on Procurement Objectives & Priorities in the Global Hydropower Industry: Hydropower Generator Vs. Power Distributor (% All Buyer Respondents), 2009 91
Figure 41: Expected Future Effects of Recession on Procurement Objectives & Priorities in the Global Hydropower Industry by Company Turnover (% All Buyer Respondents), 2009 92
Figure 42: Expected Changes in Procurement Strategy in the Global Hydropower Industry to Drive Value Across the Business Due to Recession (% All Buyer Respondents), 2009 93
Figure 43: Expected Changes in Procurement Strategy in the Global Hydropower Industry to Drive Value Across the Business Due to Recession: Hydropower Generator Vs. Power Distributor (% All Buyer Respondents), 2009 94
Figure 44: Expected Changes in Procurement Strategy in the Global Hydropower Industry to Drive Value Across the Business Due to Recession: All Buyers by Region (% All Buyer Respondents), 2009 97

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