TABLE OF CONTENTS
EXECUTIVE SUMMARY 3
CHAPTER 1 Market Overview 7
1.1 Market Definition 7
1.2 Research Highlights 7
1.3 Market Analysis 8
CHAPTER 2 Market Value 9
CHAPTER 3 Market Volume 10
CHAPTER 4 Market Segmentation I 11
CHAPTER 5 Market Segmentation II 12
CHAPTER 6 Market Share 13
CHAPTER 7 Porters Competitive Analysis 14
7.1 Buyer Power 14
7.2 Supplier Power 15
7.3 New Entrants 16
7.4 Substitutes 17
7.5 Rivalry 18
CHAPTER 8 Leading Companies 19
8.1 The Asahi Shimbun Company 19
8.2 The Yomiuri Shimbun 20
8.3 The Chunichi Shimbun 21
CHAPTER 9 Market Forecasts 22
9.1 Market Value Forecast 22
9.2 Market Volume Forecast 23
CHAPTER 10 Appendix 24
10.1 Methodology 24
10.2 Industry Associations 25
10.3 Related Datamonitor Research 25

LIST OF TABLES
Table 1: Global Newspapers Market Value: $ billion, 2002-2006 9
Table 2: Global Newspapers Market Volume: Copies billion, 2002-2006 10
Table 3: Global Newspapers Market Segmentation I: % Share, by Value, 2006 11
Table 4: Global Newspapers Market Segmentation II: % Share, by Value, 2006 12
Table 5: Global Newspapers Market Share: % Share, by Value, 2006 13
Table 6: The Impact of Buyer Power on the Asia-Pacific Newspaper Market, 2006 14
Table 7: The Impact of Supplier Power on the Asia-Pacific Newspaper Market, 2006 15
Table 8: The Impact of New Entrants on the Asia-Pacific Newspaper Market, 2006 16
Table 9: The Impact of Substitutes on the Asia-Pacific Newspaper Market, 2006 17
Table 10: The Impact of Rivalry on the Asia-Pacific Newspaper Market, 2006 18
Table 11: Key Facts: Asahi Shimbun 19
Table 12: Key Facts: Yomiuri Shimbun 20
Table 13: Key Facts: Insert Chunichi Shimbun 21
Table 14: Global Newspapers Market Value Forecast: $ billion, 2006-2011 22
Table 15: Global Newspapers Market Volume Forecast: Copies billion, 2006-2011 23