Ice Cream in Denmark
November 2008
List of Contents and Tables
Executive Summary
Growing Interest in Healthy Products
Current Value Growth Boosted by Price Increases
Arla Continues To Lead Thanks To Distribution Strength
Discounters Gain Share
Slow Growth Ahead
Key Trends and Developments
Recession Results in Consumers Cutting Back on Staple Products
Higher Prices Slow Growth
Health and Wellness Concerns Shape Growth
Leading Players Extends Lead Despite Growth of Private Label
Discounters Grow in Number and Strength
Market Data
Table 1 Sales of Packaged Food by Sector: Volume 2003-2008
Table 2 Sales of Packaged Food by Sector: Value 2003-2008
Table 3 Sales of Packaged Food by Sector: % Volume Growth 2003-2008
Table 4 Sales of Packaged Food by Sector: % Value Growth 2003-2008
Table 5 GBO Shares of Packaged Food 2003-2007
Table 6 NBO Shares of Packaged Food 2003-2007
Table 7 Brand Shares of Packaged Food 2004-2007
Table 8 Penetration of Private Label by Sector 2003-2007
Table 9 Sales of Packaged Food by Distribution Format: % Analysis 2003-2008
Table 10 Sales of Packaged Food by Sector and Distribution Format: % Analysis 2008
Table 11 Forecast Sales of Packaged Food by Sector: Volume 2008-2013
Table 12 Forecast Sales of Packaged Food by Sector: Value 2008-2013
Table 13 Forecast Sales of Packaged Food by Sector: % Volume Growth 2008-2013
Table 14 Forecast Sales of Packaged Food by Sector: % Value Growth 2008-2013
Foodservice - Key Trends and Developments
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 15 Foodservice Sales of Packaged Food by Sector: Volume 2003-2008
Table 16 Foodservice Sales of Packaged Food by Sector: % Volume Growth 2003-2008
Table 17 Forecast Foodservice Sales of Packaged Food by Sector: Volume 2008-2013
Table 18 Forecast Foodservice Sales of Packaged Food by Sector: % Volume Growth 2008-2013
Impulse and Indulgence Products - Key Trends and Developments
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 19 Sales of Impulse and Indulgence Products by Sector: Volume 2003-2008
Table 20 Sales of Impulse and Indulgence Products by Sector: Value 2003-2008
Table 21 Sales of Impulse and Indulgence Products by Sector: % Volume Growth 2003-2008
Table 22 Sales of Impulse and Indulgence Products by Sector: % Value Growth 2003-2008
Table 23 Company Shares of Impulse and Indulgence Products 2003-2007
Table 24 Brand Shares of Impulse and Indulgence Products 2004-2007
Table 25 Forecast Sales of Impulse and Indulgence Products by Sector: Volume 2008-2013
Table 26 Forecast Sales of Impulse and Indulgence Products by Sector: Value 2008-2013
Table 27 Forecast Sales of Impulse and Indulgence Products by Sector: % Volume Growth 2008-2013
Table 28 Forecast Sales of Impulse and Indulgence Products by Sector: % Value Growth 2008-2013
Nutrition/staples - Key Trends and Developments
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 29 Sales of Nutrition/Staples by Sector: Volume 2003-2008
Table 30 Sales of Nutrition/Staples by Sector: Value 2003-2008
Table 31 Sales of Nutrition/Staples by Sector: % Volume Growth 2003-2008
Table 32 Sales of Nutrition/Staples by Sector: % Value Growth 2003-2008
Table 33 Company Shares of Nutrition/Staples 2003-2007
Table 34 Brand Shares of Nutrition/Staples 2004-2007
Table 35 Forecast Sales of Nutrition/Staples by Sector: Volume 2008-2013
Table 36 Forecast Sales of Nutrition/Staples by Sector: Value 2008-2013
Table 37 Forecast Sales of Nutrition/Staples by Sector: % Volume Growth 2008-2013
Table 38 Forecast Sales of Nutrition/Staples by Sector: % Value Growth 2008-2013
Meal Solutions - Key Trends and Developments
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 39 Sales of Meal Solutions by Sector: Volume 2003-2008
Table 40 Sales of Meal Solutions by Sector: Value 2003-2008
Table 41 Sales of Meal Solutions by Sector: % Volume Growth 2003-2008
Table 42 Sales of Meal Solutions by Sector: % Value Growth 2003-2008
Table 43 Company Shares of Meal Solutions 2003-2007
Table 44 Brand Shares of Meal Solutions 2004-2007
Table 45 Forecast Sales of Meal Solutions by Sector: Volume 2008-2013
Table 46 Forecast Sales of Meal Solutions by Sector: Value 2008-2013
Table 47 Forecast Sales of Meal Solutions by Sector: % Volume Growth 2008-2013
Table 48 Forecast Sales of Meal Solutions by Sector: % Value Growth 2008-2013
Definitions
Summary 1 Research Sources
Daloon A/S
Strategic Direction
Key Facts
Summary 2 Daloon A/S: Key Facts
Company Background
Production
Competitive Positioning
Strategic Direction
Key Facts
Summary 3 Findus Danmark A/S: Key Facts
Summary 4 Findus Danmark A/S: Operational Indicators
Company Background
Production
Competitive Positioning
Flensted A/S
Strategic Direction
Key Facts
Summary 5 Flensted A/S: Key Facts
Summary 6 Flensted A/S: Operational Indicators
Company Background
Production
Competitive Positioning
Kims A/S
Strategic Direction
Key Facts
Summary 7 Kims A/S: Key Facts
Summary 8 Kims A/S: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 9 Kims A/S: Competitive Position 2007
Kohberg Brød A/S
Strategic Direction
Key Facts
Summary 10 Kohberg Brød A/S: Key Facts
Summary 11 Kohberg Brød A/S: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 12 Kohberg Brød A/S: Competitive Position 2007
Lyka Snacks A/S
Strategic Direction
Key Facts
Summary 13 Lyka Snacks A/S: Key Facts
Company Background
Production
Competitive Positioning
Summary 14 Lyka Snacks A/S: Competitive Position 2007
Oscar A/S
Strategic Direction
Key Facts
Summary 15 Oscar A/S: Key Facts
Company Background
Production
Competitive Positioning
Royal Greenland Scandinavia A/S
Strategic Direction
Key Facts
Summary 16 Royal Greenland Scandinavia A/S: Key Facts
Summary 17 Royal Greenland Scandinavia A/S: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 18 Royal Greenland Scandinavia A/S: Competitive Position 2007
Stryhns A/S
Strategic Direction
Key Facts
Summary 19 Stryhns A/S: Key Facts
Summary 20 Stryhns A/S: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 21 Stryhns A/S: Competitive Position 2007
Toms Gruppen A/S
Strategic Direction
Key Facts
Summary 22 Toms Gruppen A/S: Key Facts
Summary 23 Toms Gruppen A/S: Operational Indicators
Company Background
Production
Summary 24 Toms Gruppen A/S: Production Statistics 2007
Competitive Positioning
Summary 25 Toms Gruppen A/S: Competitive Position 2007
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 49 Sales of Ice Cream by Subsector: Volume 2003-2008
Table 50 Sales of Ice Cream by Subsector: Value 2003-2008
Table 51 Sales of Ice Cream by Subsector: % Volume Growth 2003-2008
Table 52 Sales of Ice Cream by Subsector: % Value Growth 2003-2008
Table 53 Leading Flavours for Ice Cream 2004-2008
Table 54 Ice Cream Company Shares 2003-2007
Table 55 Ice Cream Brand Shares 2004-2007
Table 56 Impulse Ice Cream Company Shares 2003-2007
Table 57 Impulse Ice Cream Brand Shares 2004-2007
Table 58 Take-home Ice Cream Company Shares 2003-2007
Table 59 Take-home Ice Cream Brand Shares 2004-2007
Table 60 Sales of Ice Cream by Distribution Format: % Analysis 2003-2008
Table 61 Forecast Sales of Ice Cream by Subsector: Volume 2008-2013
Table 62 Forecast Sales of Ice Cream by Subsector: Value 2008-2013
Table 63 Forecast Sales of Ice Cream by Subsector: % Volume Growth 2008-2013
Table 64 Forecast Sales of Ice Cream by Subsector: % Value Growth 2008-2013

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