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Innovation Driving Luxury Watch Market (Koncept Analytics)

Market: Consumer Goods
Published Date: 01 Oct 2007
Report Title: Innovation Driving Luxury Watch Market
View Report Summary: View Report Summary
Report Type: Market Report
Country: Global
Number of Pages: 21

1. Market Overview

Watch Market: Price Segmentation

2. Market Size

2.1 Luxury Sector
2.2 Swiss Watch Market

Swiss Watch Exports
Swiss Watches – Export Markets
Major Exporting Countries

3. Market Trends

3.1 Rising Demand for Six-Figure Watches
3.2 Designer Watches Gaining Popularity Among Women
3.3 Silicon Trend
3.4 Rich Asians Driving Demand for Luxury Watches

4. Competitive Landscape

Worldwide Watch Market Share
Watch Brands: Positioning By Price Category
Online Search Comparison in US & Europe

5. Major Brands

5.1 Rolex

Overview
Watch Models
Major Launches

5.2 Tag Heuer

Overview
Major Launches
Business Strategies
Focus on Upscale Segment
Increase in Ad Spending

5.3 Omega

Overview
Watch Models
Major Launches
Business Strategies
Value Strategy
Focus on Mechanical Movements
Streamlining of Distribution Network

5.4 Breitling

Overview
Major Launches

5.5 Cartier

Overview
Watch Models
Major Launches
Business Strategies
Supply Chain Efficiency
Improvement in Wholesale Network
Expansion Strategy

List of Tables

Watch Market: Price Segmentation
Worldwide Watch Market Share (2006)
Watch Brands: Positioning By Price Category
TAG Heuer Concept Watches
TAG Heuer Collections
LVMH – Watches/Jewelry: Breakdown of 2006 Sales by Brand
TAG Heuer: Major Launches In 2007

List of Charts

Luxury Sales Growth Vs Global GDP Growth (1990-2005)
Swiss Watch Exports (2001-06)
Swiss Watches – Export Markets
Online Search Comparison in the US (2006)
Online Search Comparison in Europe (2006)

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