Table of Contents
Innovation in Healthy Snacks
Executive Summary 10
Factors shaping the changing snacks market 10
The healthy snacking market 11
Innovation and NPD in healthy snacks 12
Trends in healthy snacks 13
Indulgent and convenient snacks 14
Conclusions 15
Chapter 1 Factors shaping the changing
market for snacks 18
Summary 18
Introduction 19
The next generation of healthy snacks 19
The trend towards healthier snacking 20
Public health issues 27
Health conditions 28
Obesity 28
Diabetes 29
Cardiovascular disease 30
Government policy on health 30
Companies and government cooperate on health 32
Promoting fitness and individual responsibility 34
Chapter 2 The healthy snacking market 36
Summary 36
Introduction 37
Demand for traditional snacks stagnates 37
Development of healthy traditional snacks 39
Healthy snack market development 42
Natural and organic snacks 43
US 44
UK and Europe 45
Functional snacks 46
Low/no and other better-for-you snacks 48
US 48
Europe 50
Healthy snack category growth 51
Added value fruit, nut and seed snacks 51
Sports bars 52
Other healthy snack categories 54
Established products 54
Emergent products 56
Chapter 3 Innovation and NPD in healthy
snacks 58
Summary 58
Introduction 59
Growth in NPD of healthy snacks 59
NPD share of healthy snack categories 61
Category analysis 63
Traditional snacks 63
Snack bars 67
Regional analysis 69
Innovation analysis 72
Innovation in formulation 73
Innovative fortified and functional snacks 73
Innovative base ingredients 75
Innovative positioning 76
Innovation by product category 78
Product tags on healthy snacks 80
Flavor trends 82
Health trends within snacks NPD 83
Chapter 4 Trends in healthy snacks 88
Summary 88
Introduction 89
Low/no and better-for-you snacks 89
Reducing fat, salt and sugar – food minus 89
Increasing nutritional value – food plus 93
Wholegrains 93
Soy 94
Weight management snacks 95
Calorie control snacks 96
Move to satiety positioning 98
Functional snack trends 99
Antioxidants 100
Cholesterol reduction 101
Omega-3 for mental function 103
Sports and energy snacks 105
Natural and organic snacks 107
Supply-side development of organic snacks 107
Raw food 110
Chapter 5 Indulgent and convenient healthy
snacks 114
Summary 114
Introduction 115
Development of healthy indulgence 115
Low calorie and low fat indulgence 116
Indulgent snacks with healthy ingredients 117
Functional chocolate snacks 118
Out-of-home healthy snacking 119
Workplace and on-the-go healthy snacking 119
Healthy snack drinks 121
Healthy lunchbox snacks for children 122
Chapter 6 Conclusions 126
Summary 126
Introduction 127
Market development 127
Industry development 129
Index 132

List of Figures
Figure 1.1: Developing next generation healthy snacks 20
Figure 1.2: Perceptions regarding the healthiness of key snack food categories 25
Figure 1.3: PepsiCo’s Smart Spot, Kraft’s Sensible Solution and General Mills’ Goodness Corner 33
Figure 2.4: Development of healthier traditional snacks 40
Figure 2.5: Key markets for organic snacks, Europe and the US, 2007 43
Figure 2.6: Functional snacks share of total savory snack value sales by country, Europe and the US, 2006 47
Figure 2.7: Nuts, seeds and dry fruit snacks SWOT analysis 52
Figure 3.8: Percentage share of growth of healthy products in snack categories, 2004-2007 60
Figure 3.9: Percentage share of products launched in each healthy snack category, 2004-2007 62
Figure 3.10: Nature Valley Fruit Crisps and Frito-Lay Flat Earth 64
Figure 3.11: Brown rice and soy snack chips 65
Figure 3.12: Wholegrain and high fiber snacks 66
Figure 3.13: New baked not fried snacks 67
Figure 3.14: New organic and functional snack bars 69
Figure 3.15: % share of healthy snack products launched, by region, 2004-2007 70
Figure 3.16: Tumaro’s Soy-full Heart, Attune Probiotic Bars and Kellogg’s Smart Start 74
Figure 3.17: High protein snacks with innovative formulation 75
Figure 3.18: Hain Celestial Bingooz rice and soy snack 76
Figure 3.19: Innovative healthy snacks for children and mothers 77
Figure 3.20: Inspirations Pretzel Minis and Deserv Energy Pretzels 78
Figure 3.21: Percentage of innovative products launched in each healthy snack category, 2004-2007 79
Figure 3.22: Innovative healthy snacks in the meat products and ready meals categories 80
Figure 3.23: Percentage share of snacks launched in each health trend, 2004 and 2007 84
Figure 3.24: Percentage share of healthy snacks launched in each health trend, 2004-2007 85
Figure 4.25: Major low/no brands in traditional snacks 92
Figure 4.26: SunChips Multigrain, Chex grain snacks and Nutradia Pretzels 93
Figure 4.27: Quaker, Clearspring, Newman’s Own Organic and Garden of Eatin soy snacks 95
Figure 4.28: South Beach Diet and Curves 100 calorie snack bars 97
Figure 4.29: SunChips, Arnotts and Sensible Portions calorie control packs 98
Figure 4.30: Kashi GoLean and Asahi Balance Up bars 99
Figure 4.31: New antioxidant-rich snacks 101
Figure 4.32: Selected cholesterol-reducing snacks 102
Figure 4.33: Selected functional snacks with omega 3 104
Figure 4.34: Selected new sports and energy snacks 106
Figure 4.35: Lidl Bioness, Marks & Spencer, and Whole Foods Market organic snacks 109
Figure 4.36: Natural and organic snacks with raw formulation 111
Figure 5.37: Arnott’s Snack Right Cookies and Exquisa Fitline snack 116
Figure 5.38: Hershey Snacksters, Tohato All Apple, Landgarten Soy & Chocolate Snack Mix 117
Figure 5.39: CocoaVia Snack Bars and Clif Nectar Cacao 118
Figure 5.40: Peterson Farms snacks, Go Natural 100% Fruit Bars, Taillefine Equilibre Les Matins 120
Figure 5.41: Promotion for Knorr Vie shots 121
Figure 5.42: Selected healthier children’s fruit snacks 123
Figure 5.43: Clif Kids Organic Z Bar and Reichel Foods Dippin’ Stix 124
List of Tables
Table 1.1: Total snacking occasions by country, bn, Europe and the US, 2006-2011 21
Table 1.2: Healthy and unhealthy snacking occasions by country, Europe and the US, bn, 2006-2011 22
Table 1.3: Ranking of per capita healthy snacking occasions by country, 2006 23
Table 1.4: Reasons for engaging in healthy snacking 24
Table 1.5: Prevalence of obesity in the six major markets by age, 000s, 2005 28
Table 1.6: Prevalence of Type 1 & 2 diabetes in the 7 major markets, 2004-5 29
Table 1.7: Prevalence of cardiovascular disease in the 7 major markets, 000’s, 2005 30
Table 2.8: Savory snacks market value by country, $m, 2002-2007 38
Table 2.9: Market value and growth of the savory snacks market, by category, $m, Europe and
the US, 2002-2007 39
Table 2.10: Functional snacks market value by country, $m, 2001-2006 46
Table 2.11: Consumer spending on sports bars, Europe & US, $m, by country, 2001-2011 53
Table 3.12: Percentage share of innovative healthy snack products, by innovation type, 2004-2007 73
Table 3.13: Top 15 package tags on healthy snacks launched, 2005-2007 81
Table 3.14: Top 15 flavors on healthy snacks launched, 2005-2007 83