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Innovative consumer data tariffs in Europe - enabling the mobile Internet (Ovum)
- Market: Telecommunications
- Published Date: 08/08/2007
- Report Title: Innovative consumer data tariffs in Europe - enabling the mobile Internet
- View Report Summary: View Report Summary
- Report Type: Market Report
- Country: Europe
- Number of Pages: 23
Table of contents
Key messages
Ovum view
Overview of operators’ data tariff strategies
From WAP to mobile web
Pricing and packaging strategy
Bolt-on, capped charges or inclusive data allowance?
Handsets are a crucial part of the package
How unlimited is unlimited?
Flat-rate data tariffs in the UK: a tale of two operators
T-Mobile Web ‘n’ Walk: access only
3 X-Series: weak handset strategy
What happened next?
Impact on multimedia, content and services strategy
Future trends
Table of figures
Figure 1 Data tariff segmentation
Figure 2 Data tariff comparison in the UK, 2004–2007
Figure 3 Examples of flat-rate data tariffs in Europe
Figure 4 Pros and cons of different tariff structures
Figure 5 Non-voice monthly ARPU, UK, Q1 2006–Q1 2007
Figure 6 3 X-Series structure and pricing
Figure 7 The virtuous circle of flat-rate data
Key messages
Ovum view
Overview of operators’ data tariff strategies
From WAP to mobile web
Pricing and packaging strategy
Bolt-on, capped charges or inclusive data allowance?
Handsets are a crucial part of the package
How unlimited is unlimited?
Flat-rate data tariffs in the UK: a tale of two operators
T-Mobile Web ‘n’ Walk: access only
3 X-Series: weak handset strategy
What happened next?
Impact on multimedia, content and services strategy
Future trends
Table of figures
Figure 1 Data tariff segmentation
Figure 2 Data tariff comparison in the UK, 2004–2007
Figure 3 Examples of flat-rate data tariffs in Europe
Figure 4 Pros and cons of different tariff structures
Figure 5 Non-voice monthly ARPU, UK, Q1 2006–Q1 2007
Figure 6 3 X-Series structure and pricing
Figure 7 The virtuous circle of flat-rate data
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