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Kellogg - Strategic Corporate Assessment - Strategy, SWOT Analysis and 5-year Financial Insights with In-depth Company Profile (Datamonitor)
- Market: Food and Drink
- Published Date: 08/08/2008
- Report Title: Kellogg - Strategic Corporate Assessment - Strategy, SWOT Analysis and 5-year Financial Insights with In-depth Company Profile
- View Report Summary: View Report Summary
- Report Type: Company Profile
- Country: Global
- Number of Pages: 49
TABLE OF CONTENTS
Overview 1
Catalyst 1
Summary 1
Company Structure 5
Company overview and key facts 5
Business description 6
History 8
Company locations and subsidiaries 9
Company Financials 11
Overview 11
Revenue by geography 11
Products and Services List 12
Major products and services 12
List of products 12
List of brands 12
Competitors and strategic business relationships 13
Top competitors 13
List of competitors 13
Suppliers and partners 14
Clients 15
Shareholding structure 16
Strategy 17
Vision 17
Company statement 18
Strategy 22
Corporate social responsibility 24
SWOT Analysis 26
Overview 26
Strengths 27
Weaknesses 28
Opportunities 29
Threats 31
Value Chain Analysis 33
Overview 33
Raw Materials 34
Manufacturing 34
Distribution and sales 34
Marketing 34
Services 34
Key Employees 35
List of key employees 35
Key employee biographies 37
Financial and Operational Overview 45
Financial overview 45
Key industry-specific ratios 47
APPENDIX 48
Data definitions 48
Ask the analyst 48
Datamonitor consulting 48
Disclaimer 49
TABLES
Table 1: Kellogg—key facts 5
Table 2: Kellogg—other locations and subsidiaries 9
Table 3: Kellogg—revenue by geography, 2006–2007 ($m) 11
Table 4: Kellogg—list of products 12
Table 5: Kellogg—list of brands 12
Table 6: Kellogg—list of competitors 13
Table 7: Kellogg—key shareholders 16
Table 8: Kellogg—SWOT analysis summary 26
Table 9: Kellogg—value chain analysis 33
Table 10: Kellogg—key employees 35
Table 11: Kellogg Company—financial and operational highlights, 2003–2007 ($m) 45
Table 12: Kellogg Company—key industry–specific ratios, 2003–2007 47
Table 13: Kellogg—data definitions 48
Overview 1
Catalyst 1
Summary 1
Company Structure 5
Company overview and key facts 5
Business description 6
History 8
Company locations and subsidiaries 9
Company Financials 11
Overview 11
Revenue by geography 11
Products and Services List 12
Major products and services 12
List of products 12
List of brands 12
Competitors and strategic business relationships 13
Top competitors 13
List of competitors 13
Suppliers and partners 14
Clients 15
Shareholding structure 16
Strategy 17
Vision 17
Company statement 18
Strategy 22
Corporate social responsibility 24
SWOT Analysis 26
Overview 26
Strengths 27
Weaknesses 28
Opportunities 29
Threats 31
Value Chain Analysis 33
Overview 33
Raw Materials 34
Manufacturing 34
Distribution and sales 34
Marketing 34
Services 34
Key Employees 35
List of key employees 35
Key employee biographies 37
Financial and Operational Overview 45
Financial overview 45
Key industry-specific ratios 47
APPENDIX 48
Data definitions 48
Ask the analyst 48
Datamonitor consulting 48
Disclaimer 49
TABLES
Table 1: Kellogg—key facts 5
Table 2: Kellogg—other locations and subsidiaries 9
Table 3: Kellogg—revenue by geography, 2006–2007 ($m) 11
Table 4: Kellogg—list of products 12
Table 5: Kellogg—list of brands 12
Table 6: Kellogg—list of competitors 13
Table 7: Kellogg—key shareholders 16
Table 8: Kellogg—SWOT analysis summary 26
Table 9: Kellogg—value chain analysis 33
Table 10: Kellogg—key employees 35
Table 11: Kellogg Company—financial and operational highlights, 2003–2007 ($m) 45
Table 12: Kellogg Company—key industry–specific ratios, 2003–2007 47
Table 13: Kellogg—data definitions 48
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