Table of contents

Executive summary

In a nutshell

Ovum view

Key messages
Power players keen to leverage their supremacy

Two Latin American power players

America Movil and Telefonica dominate Latin America
The Mexican is stronger than the Spaniard

America Movil: the unstoppable giant

2007: another strong year
Dependent on Latin America
Mexico is the cash cow
Outstanding performance in Brazil

America Movil: SWOT analysis

Telefonica – the growing importance of Latin America

Looking to Latin America for connections
Subscriber acquisition is still the priority
Migration to GSM is important
Limited demand for postpaid
Brazil’s merger could jeopardise its power

Telefonica: SWOT analysis


Table of figures

Figure 1 America Movil’s and Telefonica’s mobile footprint in Latin America at the end of 2007
Table 1 Power player markets as at the end of 2007
Figure 2 Latin American power players: mobile connections 4Q07
Figure 3 Power players’ performance in Brazil and Argentina
Table 2 Performance of America Movil’s subsidiaries at year-end 2007
Figure 4 Telcel’s revenue contribution to Group performance
Figure 5 Subscriber growth and net additions for selected Brazilian MNOs at year-end 2007
Table 3 Telefonica’s mobile subsidiaries in Latin America, 2007