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Mobile search comes of age - opportunities and challenges (Ovum)
- Market: Telecommunications
- Published Date: 05/06/2007
- Report Title: Mobile search comes of age - opportunities and challenges
- View Report Summary: View Report Summary
- Report Type: Market Report
- Country: Global
- Number of Pages: 17
Table of contents
Key messages
The market
The consumer perspective
-Recommendations
Content
-Recommendations
Revenue streams and business models
-Recommendations
Value chain players
-Recommendations
Next steps
Table of figures
Figure 1 Global connections for key content services
Figure 2 MEF Members: How often do you think consumers currently use mobile search to access mobile entertainment content?
Figure 3 Consumer panel: How often do you surf the mobile Internet using your mobile phone to search for music, ringtones, mobile games or other forms of entertainment?
Figure 4 Characteristics of the online and mobile search environments
Figure 5 Consumer panel: When using the Internet search facility on your mobile, what kind of content or information do you tend to look for?
Figure 6 MEF members: What is the goal of using mobile search in mobile entertainment?
Figure 7 MEF members: What form of advertising do you think has the highest potential to generate revenues in the mobile entertainment context?
Figure 8 MEF members: When do you expect mobile search advertising to contribute significant revenues to your business / the mobile entertainment industry?
Figure 9 MEF members: How do you think revenues from mobile search should/will be divided in the mobile entertainment context?
Figure 10 MEF members: Who do you think mobile network operators should partner with to provide a mobile search experience?
Figure 11 MEF members: What issues do you think are most important for MEF to be investigating as part of this initiative?
Key messages
The market
The consumer perspective
-Recommendations
Content
-Recommendations
Revenue streams and business models
-Recommendations
Value chain players
-Recommendations
Next steps
Table of figures
Figure 1 Global connections for key content services
Figure 2 MEF Members: How often do you think consumers currently use mobile search to access mobile entertainment content?
Figure 3 Consumer panel: How often do you surf the mobile Internet using your mobile phone to search for music, ringtones, mobile games or other forms of entertainment?
Figure 4 Characteristics of the online and mobile search environments
Figure 5 Consumer panel: When using the Internet search facility on your mobile, what kind of content or information do you tend to look for?
Figure 6 MEF members: What is the goal of using mobile search in mobile entertainment?
Figure 7 MEF members: What form of advertising do you think has the highest potential to generate revenues in the mobile entertainment context?
Figure 8 MEF members: When do you expect mobile search advertising to contribute significant revenues to your business / the mobile entertainment industry?
Figure 9 MEF members: How do you think revenues from mobile search should/will be divided in the mobile entertainment context?
Figure 10 MEF members: Who do you think mobile network operators should partner with to provide a mobile search experience?
Figure 11 MEF members: What issues do you think are most important for MEF to be investigating as part of this initiative?
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