TABLE OF CONTENTS
Chapter 1 EXECUTIVE SUMMARY 2
Summary Market Level - News and magazine 2
Summary category level - Newspapers 3
Summary category level - Magazines 4
Chapter 2 INTRODUCTION 5
What is this report about? 5
How to use this report 5
Market Definition 6
Chapter 3 OVERVIEW 14
Value Analysis 14
Volume Analysis 15
Chapter 4 NORTH AMERICA NEWS AND MAGAZINE - MARKET OVERVIEW 16
Value Analysis, 2003?08 16
Value Analysis, 2008?13 17
Volume Analysis, 2003?08 19
Volume Analysis, 2008?13 20
Distribution Analysis 22
Expenditure & consumption per capita 24
Chapter 5 CATEGORY ANALYSIS - NEWSPAPERS 26
Value Analysis, 2003?08 26
Value Analysis, 2008?13 27
Volume Analysis, 2003?08 29
Volume Analysis, 2008?13 30
Company Share Analysis 32
Distribution Analysis 35
Expenditure & consumption per capita 37
Chapter 6 CATEGORY ANALYSIS - MAGAZINES 39
Value Analysis, 2003?08 39
Value Analysis, 2008?13 40
Volume Analysis, 2003?08 42
Volume Analysis, 2008?13 43
Distribution Analysis 45
Expenditure & consumption per capita 47
Chapter 7 RESEARCH METHODOLOGY 49
Methodology overview 49
Secondary research 50
Market modeling 51
Primary research 52
Data finalization 53
Ongoing research 53
Chapter 8 APPENDIX 54
Future readings 54
How to contact experts in your industry 54
Disclaimer 54

LIST OF FIGURES
Figure 1: North America news and magazine value and value forecast, 2003?13 (US$ m, nominal prices) 18
Figure 2: North America news and magazine category growth comparison, by value, 2003?13 18
Figure 3: North America news and magazine volume and volume forecast, 2003?13 (Copies m) 21
Figure 4: North America news and magazine category growth comparison, by volume, 2003?13 21
Figure 5: North America news and magazine distribution channels, by volume, 2007?08 (%) 23
Figure 6: North America newspapers value and value forecast, 2003?13 (US$ m, nominal prices) 28
Figure 7: North America newspapers category growth comparison, by value, 2003?13 28
Figure 8: North America newspapers volume and volume forecast, 2003?13 (Copies m) 31
Figure 9: North America newspapers category growth comparison, by volume, 2003?13 31
Figure 10: North America newspapers company share (Top 5 Companies), by volume, 2007?08 (%) 34
Figure 11: North America newspapers distribution channels, by volume, 2007?08 (%) 36
Figure 12: North America magazines value and value forecast, 2003?13 (US$ m, nominal prices) 41
Figure 13: North America magazines category growth comparison, by value, 2003?13 41
Figure 14: North America magazines volume and volume forecast, 2003?13 (Copies m) 44
Figure 15: North America magazines category growth comparison, by volume, 2003?13 44
Figure 16: North America magazines distribution channels, by volume, 2007?08 (%) 46
Figure 17: Annual data review process 50

LIST OF TABLES
Table 1: News and magazine category definitions 7
Table 2: News and magazine distribution channels 8
Table 3: North America news and magazine value (country-wise), 2003?08 (US$ m, nominal prices) 14
Table 4: North America news and magazine value (country-wise) forecast, 2008?13 (US$ m, nominal prices) 14
Table 5: North America news and magazine volume (country-wise), 2003?08 (Copies m) 15
Table 6: North America news and magazine volume (country-wise) forecast, 2008?13 (Copies m) 15
Table 7: North America news and magazine value, 2003?08 (US$ m, nominal prices) 16
Table 8: North America news and magazine value forecast, 2008?13 (US$ m, nominal prices) 17
Table 9: North America news and magazine volume, 2003?08 (Copies m) 19
Table 10: North America news and magazine volume forecast, 2008?13 (Copies m) 20
Table 11: North America news and magazine distribution channels, by volume, 2007?08 (%) 22
Table 12: North America news and magazine volume, by distribution channel, 2007?08 (Copies m) 22
Table 13: North America news and magazine expenditure per capita, 2003?08 (US$, nominal prices) 24
Table 14: North America news and magazine forecast expenditure per capita, 2008?13 (US$, nominal prices) 24
Table 15: North America news and magazine consumption per capita, 2003?08 (Copies) 25
Table 16: North America news and magazine forecast consumption per capita, 2008?13 (Copies) 25
Table 17: North America newspapers value, 2003?08 (US$ m, nominal prices) 26
Table 18: North America newspapers value forecast, 2008?13 (US$ m, nominal prices) 27
Table 19: North America newspapers volume, 2003?08 (Copies m) 29
Table 20: North America newspapers volume forecast, 2008?13 (Copies m) 30
Table 21: North America newspapers company share (Top 20 Companies) by volume, 2007?08 (%) 32
Table 22: North America newspapers volume, by company, 2007?08 (Copies m) 33
Table 23: North America newspapers distribution channels, by volume, 2007?08 (%) 35
Table 24: North America newspapers volume, by distribution channel, 2007?08 (Copies m) 35
Table 25: North America newspapers expenditure per capita, 2003?08 (US$, nominal prices) 37
Table 26: North America newspapers forecast expenditure per capita, 2008?13 (US$, nominal prices) 37
Table 27: North America newspapers consumption per capita, 2003?08 (Copies) 38
Table 28: North America newspapers forecast consumption per capita, 2008?13 (Copies) 38
Table 29: North America magazines value, 2003?08 (US$ m, nominal prices) 39
Table 30: North America magazines value forecast, 2008?13 (US$ m, nominal prices) 40
Table 31: North America magazines volume, 2003?08 (Copies m) 42
Table 32: North America magazines volume forecast, 2008?13 (Copies m) 43
Table 33: North America magazines distribution channels, by volume, 2007?08 (%) 45
Table 34: North America magazines volume, by distribution channel, 2007?08 (Copies m) 45
Table 35: North America magazines expenditure per capita, 2003?08 (US$, nominal prices) 47
Table 36: North America magazines forecast expenditure per capita, 2008?13 (US$, nominal prices) 47
Table 37: North America magazines consumption per capita, 2003?08 (Copies) 48
Table 38: North America magazines forecast consumption per capita, 2008?13 (Copies) 48