TABLE OF CONTENTS
EXECUTIVE SUMMARY 3
CHAPTER 1 Market Overview 7
1.1 Market Definition 7
1.2 Research Highlights 7
1.3 Market Analysis 8
CHAPTER 2 Market Value 9
CHAPTER 3 Market Volume 10
CHAPTER 4 Market Segmentation I 11
CHAPTER 5 Market Segmentation II 12
CHAPTER 6 Market Share 13
CHAPTER 7 Five Forces Analysis 14
7.1 Buyer Power 14
7.2 Supplier Power 15
7.3 New Entrants 16
7.4 Substitutes 17
7.5 Rivalry 18
CHAPTER 8 Leading Companies 19
8.1 Xinhua News Agency 19
8.2 Shenzhen Press Group 19
8.3 Nanfang Daily Group 19
CHAPTER 9 Market Forecasts 21
9.1 Market Value Forecast 21
9.2 Market Volume Forecast 22
CHAPTER 10 Macroeconomic Indicators 23
CHAPTER 11 Appendix 25
11.1 Methodology 25
11.2 Industry Associations 26
11.3 Related Datamonitor Research 26

LIST OF TABLES
Table 1: China Newspapers Market Value: $ billion, 2002-2006 9
Table 2: China Newspapers Market Volume: Copies billion, 2002-2006 10
Table 3: China Newspapers Market Segmentation I: % Share, by Value, 2006 11
Table 4: China Newspapers Market Segmentation II: % Share, by Value, 2006 12
Table 5: China Newspapers Market Share: % Share, by Value, 2006 13
Table 6: The Impact of Buyer Power on the Chinese Newspaper Market, 2006 14
Table 7: The Impact of Supplier Power on the Chinese Newspaper Market, 2006 15
Table 8: The Impact of New Entrants on the Chinese Newspaper Market, 2006 16
Table 9: The Impact of Substitutes on the Chinese Newspaper Market, 2006 17
Table 10: The Impact of Rivalry on the Chinese Newspaper Market, 2006 18
Table 11: China Newspapers Market Value Forecast: $ billion, 2006-2011 20
Table 12: China Newspapers Market Volume Forecast: Copies billion, 2006-2011 21
Table 13: China Size of Population (million) , 2002-2006 22
Table 14: China GDP (1995=100), 2002-2006 22
Table 15: China Inflation, 2002-2006 22
Table 16: China Exchange Rate, 2002-2006 23