TABLE OF CONTENTS
EXECUTIVE SUMMARY 3
CHAPTER 1 Market Overview 7
1.1 Market Definition 7
1.2 Research Highlights 7
1.3 Market Analysis 8
CHAPTER 2 Market Value 9
CHAPTER 3 Market Volume 10
CHAPTER 4 Market Segmentation I 11
CHAPTER 5 Market Segmentation II 12
CHAPTER 6 Market Share 13
CHAPTER 7 Porters Competitive Analysis 14
7.1 Buyer Power 14
7.2 Supplier Power 15
7.3 New Entrants 16
7.4 Substitutes 17
7.5 Rivalry 18
CHAPTER 8 Leading Companies 19
8.1 Axel Springer AG 19
8.2 News Corporation Limited, The 21
8.3 Daily Mail & General Trust plc 26
CHAPTER 9 Market Forecasts 29
9.1 Market Value Forecast 29
9.2 Market Volume Forecast 30
CHAPTER 10 Macroeconomic Indicators 31
CHAPTER 11 Appendix 32
11.1 Methodology 32
11.2 Industry Associations 33
11.3 Related Datamonitor Research 33

LIST OF TABLES
Table 1: Europe Newspapers Market Value: $ million, 2002-2006 9
Table 2: Europe Newspapers Market Volume: Copies billion, 2002-2006 10
Table 3: Europe Newspapers Market Segmentation I: % Share, by Value, 2006 11
Table 4: Europe Newspapers Market Segmentation II: % Share, by Value, 2006 12
Table 5: Europe Newspapers Market Share: % Share, by Value, 2006 13
Table 6: The Impact of Buyer Power on the European Newspaper Market, 2006 14
Table 7: The Impact of Supplier Power on the European Newspaper Market, 2006 15
Table 8: The Impact of New Entrants on the European Newspaper Market, 2006 16
Table 9: The Impact of Substitutes on the European Newspaper Market, 2006 17
Table 10: The Impact of Rivalry on the European Newspaper Market, 2006 18
Table 11: Key Facts: Axel Springer 19
Table 12: Key Facts: News Corporation 21
Table 13: Key Financials: News Corporation 25
Table 14: Key Facts: Daily Mail and General Trust 26
Table 15: Key Financials: Daily Mail and General Trust 28
Table 16: Europe Newspapers Market Value Forecast: $ million, 2006-2011 29
Table 17: Europe Newspapers Market Volume Forecast: Copies billion, 2006-2011 30
Table 18: Europe Exchange Rate, 2002-2006 31