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Oral Hygiene in Croatia to 2011 (Datamonitor)
- Market: Consumer Goods
- Published Date: 26/05/2008
- Report Title: Oral Hygiene in Croatia to 2011
- View Report Summary: View Report Summary
- Report Type: Market Report
- Country: Croatia
- Number of Pages: 150
TABLE OF CONTENTS
Chapter 1 EXECUTIVE SUMMARY 2
Summary Market Level - Oral Hygiene 2
Summary category level - Dental Floss 3
Summary category level - Denture Care 4
Summary category level - Mouthwash 5
Summary category level - Toothbrushes 6
Summary category level - Toothpaste 7
Chapter 2 INTRODUCTION 8
What is this report about? 8
How to use this report 8
Market Definition 9
Chapter 3 MARKET OVERVIEW 24
Value Analysis, 2001-2006 24
Value Analysis, 2006-2011 25
Value Analysis, US$ 2001-2006 27
Value Analysis, US$ 2006-2011 27
Volume Analysis, 2001-2006 29
Volume Analysis, 2006-2011 30
Company and Brand Share Analysis 32
Distribution Analysis 36
Expenditure & consumption per capita 38
Chapter 4 LEADING COMPANY PROFILES 42
Procter & Gamble 42
Colgate-Palmolive Company. 44
Chapter 5 CATEGORY ANALYSIS - DENTAL FLOSS 46
Value Analysis, 2001-2006 46
Value Analysis, 2006-2011 47
Value Analysis, US$ 2001-2006 49
Value Analysis, US$ 2006-2011 49
Volume Analysis, 2001-2006 51
Volume Analysis, 2006-2011 52
Company and Brand Share Analysis 54
Distribution Analysis 57
Expenditure & consumption per capita 59
Chapter 6 CATEGORY ANALYSIS - DENTURE CARE 62
Value Analysis, 2001-2006 62
Value Analysis, 2006-2011 63
Value Analysis, US$ 2001-2006 65
Value Analysis, US$ 2006-2011 65
Volume Analysis, 2001-2006 67
Volume Analysis, 2006-2011 68
Company and Brand Share Analysis 70
Distribution Analysis 73
Expenditure & consumption per capita 75
Chapter 7 CATEGORY ANALYSIS - MOUTHWASH 78
Value Analysis, 2001-2006 78
Value Analysis, 2006-2011 79
Value Analysis, US$ 2001-2006 81
Value Analysis, US$ 2006-2011 81
Volume Analysis, 2001-2006 83
Volume Analysis, 2006-2011 84
Company and Brand Share Analysis 86
Distribution Analysis 89
Expenditure & consumption per capita 91
Chapter 8 CATEGORY ANALYSIS - TOOTHBRUSHES 94
Value Analysis, 2001-2006 94
Value Analysis, 2006-2011 95
Value Analysis, US$ 2001-2006 96
Value Analysis, US$ 2006-2011 96
Volume Analysis, 2001-2006 97
Volume Analysis, 2006-2011 98
Company and Brand Share Analysis 99
Distribution Analysis 102
Expenditure & consumption per capita 104
Chapter 9 CATEGORY ANALYSIS - TOOTHPASTE 107
Value Analysis, 2001-2006 107
Value Analysis, 2006-2011 108
Value Analysis, US$ 2001-2006 110
Value Analysis, US$ 2006-2011 110
Volume Analysis, 2001-2006 112
Volume Analysis, 2006-2011 113
Company and Brand Share Analysis 115
Distribution Analysis 118
Expenditure & consumption per capita 120
Chapter 10 COUNTRY COMPARISON 123
Value 123
Volume 128
Market Share 133
Chapter 11 NEW PRODUCT DEVELOPMENT 134
Product launches over time 134
Recent product launches 135
Chapter 12 CROATIA SOCIOECONOMIC PROFILE 136
Country Overview 136
Key Facts 137
Political Overview 138
Croatia Economic Overview 139
Chapter 13 CROATIA MACROECONOMIC PROFILE 140
Macroeconomic Indicators 140
Chapter 14 RESEARCH METHODOLOGY 145
Methodology overview 145
Secondary research 146
Market modelling 147
Primary research 148
Data finalisation 148
Ongoing research 149
Chapter 15 APPENDIX 150
Future readings 150
How to contact experts in your industry 150
LIST OF FIGURES
Figure 1: Croatia Oral Hygiene value & value forecast, 2001-2011 (HRK m, nominal prices) 26
Figure 2: Croatia Oral Hygiene category growth comparison, by value, 2001-2011 28
Figure 3: Croatia Oral Hygiene volume & volume forecast, 2001-2011 (Units m) 31
Figure 4: Croatia Oral Hygiene category growth comparison, by volume, 2001-2011 31
Figure 5: Croatia Oral Hygiene company share, by value, 2005-2006 (%) 34
Figure 6: Croatia Oral Hygiene distribution channels, by value, 2005-2006(%) 37
Figure 7: Croatia Dental Floss value & value forecast, 2001-2011 (HRK m, nominal prices) 48
Figure 8: Croatia Dental Floss category growth comparison, by value, 2001-2011 50
Figure 9: Croatia Dental Floss volume & volume forecast, 2001-2011 (Units m) 53
Figure 10: Croatia Dental Floss category growth comparison, by volume, 2001-2011 53
Figure 11: Croatia Dental Floss company share, by value, 2005-2006 (%) 55
Figure 12: Croatia Dental Floss distribution channels, by value, 2005-2006(%) 58
Figure 13: Croatia Denture Care value & value forecast, 2001-2011 (HRK m, nominal prices) 64
Figure 14: Croatia Denture Care category growth comparison, by value, 2001-2011 66
Figure 15: Croatia Denture Care volume & volume forecast, 2001-2011 (Units m) 69
Figure 16: Croatia Denture Care category growth comparison, by volume, 2001-2011 69
Figure 17: Croatia Denture Care company share, by value, 2005-2006 (%) 71
Figure 18: Croatia Denture Care distribution channels, by value, 2005-2006(%) 74
Figure 19: Croatia Mouthwash value & value forecast, 2001-2011 (HRK m, nominal prices) 80
Figure 20: Croatia Mouthwash category growth comparison, by value, 2001-2011 82
Figure 21: Croatia Mouthwash volume & volume forecast, 2001-2011 (Units m) 85
Figure 22: Croatia Mouthwash category growth comparison, by volume, 2001-2011 85
Figure 23: Croatia Mouthwash company share, by value, 2005-2006 (%) 87
Figure 24: Croatia Mouthwash distribution channels, by value, 2005-2006(%) 90
Figure 25: Croatia Toothbrushes value & value forecast, 2001-2011 (HRK m, nominal prices) 95
Figure 26: Croatia Toothbrushes volume & volume forecast, 2001-2011 (Units m) 98
Figure 27: Croatia Toothbrushes company share, by value, 2005-2006 (%) 100
Figure 28: Croatia Toothbrushes distribution channels, by value, 2005-2006(%) 103
Figure 29: Croatia Toothpaste value & value forecast, 2001-2011 (HRK m, nominal prices) 109
Figure 30: Croatia Toothpaste category growth comparison, by value, 2001-2011 111
Figure 31: Croatia Toothpaste volume & volume forecast, 2001-2011 (Units m) 114
Figure 32: Croatia Toothpaste category growth comparison, by volume, 2001-2011 114
Figure 33: Croatia Toothpaste company share, by value, 2005-2006 (%) 116
Figure 34: Croatia Toothpaste distribution channels, by value, 2005-2006(%) 119
Figure 35: Global Oral Hygiene market split (value terms, 2006) – Top 5 countries 124
Figure 36: Global Oral Hygiene market value, 2001 – 2006 (Top 5 countries) 127
Figure 37: Global Oral Hygiene market split (volume terms, 2006) – Top 5 countries 129
Figure 38: Global Oral Hygiene market volume, 2001 – 2006 (Top 5 countries) 132
Figure 39: Map of Croatia 137
Figure 40: Annual data review process 146
LIST OF TABLES
Table 1: Oral Hygiene category definitions 10
Table 2: Oral Hygiene distribution channels 11
Table 3: Croatia Oral Hygiene value, 2001-2006 (HRK m, nominal prices) 24
Table 4: Croatia Oral Hygiene value forecast, 2006-2011 (HRK m, nominal prices) 25
Table 5: Croatia Oral Hygiene value, 2001-2006 (US$ m nominal prices) 27
Table 6: Croatia Oral Hygiene value forecast, 2006-2011 (US$ m nominal prices) 27
Table 7: Croatia Oral Hygiene volume, 2001-2006 (Units m) 29
Table 8: Croatia Oral Hygiene volume forecast, 2006-2011 (Units m) 30
Table 9: Croatia Oral Hygiene brand share, by value, 2005-2006 (%) 32
Table 10: Croatia Oral Hygiene value, by brand 2005-2006 (HRK m nominal prices) 33
Table 11: Croatia Oral Hygiene company share by value, 2005-2006 (%) 35
Table 12: Croatia Oral Hygiene value, by company, 2005-2006 (HRK m nominal prices) 35
Table 13: Croatia Oral Hygiene distribution channels, by value, 2005-2006 (%) 36
Table 14: Croatia Oral Hygiene value, by distribution channel, 2005-2006 (HRK m nominal prices) 36
Table 15: Croatia Oral Hygiene expenditure per capita, 2001-2006 (HRK, nominal prices) 38
Table 16: Croatia Oral Hygiene forecast expenditure per capita, 2006-2011 (HRK, nominal prices) 39
Table 17: Croatia Oral Hygiene expenditure per capita, 2001-2006 (US$ nominal prices) 39
Table 18: Croatia Oral Hygiene forecast expenditure per capita, 2006-2011 (US$ nominal prices) 40
Table 19: Croatia Oral Hygiene consumption per capita, 2001-2006 (Units) 40
Table 20: Croatia Oral Hygiene forecast consumption per capita, 2006-2011 (Units) 41
Table 21: Procter & Gamble Key Facts 42
Table 22: Colgate-Palmolive Company Key Facts 44
Table 23: Croatia Dental Floss value, 2001-2006 (HRK m, nominal prices) 46
Table 24: Croatia Dental Floss value forecast, 2006-2011 (HRK m, nominal prices) 47
Table 25: Croatia Dental Floss value, 2001-2006 (US$ m nominal prices) 49
Table 26: Croatia Dental Floss value forecast, 2006-2011 (US$ m nominal prices) 49
Table 27: Croatia Dental Floss volume, 2001-2006 (Units m) 51
Table 28: Croatia Dental Floss volume forecast, 2006-2011 (Units m) 52
Table 29: Croatia Dental Floss brand share, by value, 2005-2006 (%) 54
Table 30: Croatia Dental Floss value, by brand 2005-2006 (HRK m nominal prices) 54
Table 31: Croatia Dental Floss company share by value, 2005-2006 (%) 56
Table 32: Croatia Dental Floss value, by company, 2005-2006 (HRK m nominal prices) 56
Table 33: Croatia Dental Floss distribution channels, by value, 2005-2006 (%) 57
Table 34: Croatia Dental Floss value, by distribution channel, 2005-2006 (HRK m nominal prices) 57
Table 35: Croatia Dental Floss expenditure per capita, 2001-2006 (HRK, nominal prices) 59
Table 36: Croatia Dental Floss forecast expenditure per capita, 2006-2011 (HRK, nominal prices) 59
Table 37: Croatia Dental Floss expenditure per capita, 2001-2006 (US$ nominal prices) 60
Table 38: Croatia Dental Floss forecast expenditure per capita, 2006-2011 (US$ nominal prices) 60
Table 39: Croatia Dental Floss consumption per capita, 2001-2006 (Units) 61
Table 40: Croatia Dental Floss forecast consumption per capita, 2006-2011 (Units) 61
Table 41: Croatia Denture Care value, 2001-2006 (HRK m, nominal prices) 62
Table 42: Croatia Denture Care value forecast, 2006-2011 (HRK m, nominal prices) 63
Table 43: Croatia Denture Care value, 2001-2006 (US$ m nominal prices) 65
Table 44: Croatia Denture Care value forecast, 2006-2011 (US$ m nominal prices) 65
Table 45: Croatia Denture Care volume, 2001-2006 (Units m) 67
Table 46: Croatia Denture Care volume forecast, 2006-2011 (Units m) 68
Table 47: Croatia Denture Care brand share, by value, 2005-2006 (%) 70
Table 48: Croatia Denture Care value, by brand 2005-2006 (HRK m nominal prices) 70
Table 49: Croatia Denture Care company share by value, 2005-2006 (%) 72
Table 50: Croatia Denture Care value, by company, 2005-2006 (HRK m nominal prices) 72
Table 51: Croatia Denture Care distribution channels, by value, 2005-2006 (%) 73
Table 52: Croatia Denture Care value, by distribution channel, 2005-2006 (HRK m nominal prices) 73
Table 53: Croatia Denture Care expenditure per capita, 2001-2006 (HRK, nominal prices) 75
Table 54: Croatia Denture Care forecast expenditure per capita, 2006-2011 (HRK, nominal prices) 75
Table 55: Croatia Denture Care expenditure per capita, 2001-2006 (US$ nominal prices) 76
Table 56: Croatia Denture Care forecast expenditure per capita, 2006-2011 (US$ nominal prices) 76
Table 57: Croatia Denture Care consumption per capita, 2001-2006 (Units) 77
Table 58: Croatia Denture Care forecast consumption per capita, 2006-2011 (Units) 77
Table 59: Croatia Mouthwash value, 2001-2006 (HRK m, nominal prices) 78
Table 60: Croatia Mouthwash value forecast, 2006-2011 (HRK m, nominal prices) 79
Table 61: Croatia Mouthwash value, 2001-2006 (US$ m nominal prices) 81
Table 62: Croatia Mouthwash value forecast, 2006-2011 (US$ m nominal prices) 81
Table 63: Croatia Mouthwash volume, 2001-2006 (Units m) 83
Table 64: Croatia Mouthwash volume forecast, 2006-2011 (Units m) 84
Table 65: Croatia Mouthwash brand share, by value, 2005-2006 (%) 86
Table 66: Croatia Mouthwash value, by brand 2005-2006 (HRK m nominal prices) 86
Table 67: Croatia Mouthwash company share by value, 2005-2006 (%) 88
Table 68: Croatia Mouthwash value, by company, 2005-2006 (HRK m nominal prices) 88
Table 69: Croatia Mouthwash distribution channels, by value, 2005-2006 (%) 89
Table 70: Croatia Mouthwash value, by distribution channel, 2005-2006 (HRK m nominal prices) 89
Table 71: Croatia Mouthwash expenditure per capita, 2001-2006 (HRK, nominal prices) 91
Table 72: Croatia Mouthwash forecast expenditure per capita, 2006-2011 (HRK, nominal prices) 91
Table 73: Croatia Mouthwash expenditure per capita, 2001-2006 (US$ nominal prices) 92
Table 74: Croatia Mouthwash forecast expenditure per capita, 2006-2011 (US$ nominal prices) 92
Table 75: Croatia Mouthwash consumption per capita, 2001-2006 (Units) 93
Table 76: Croatia Mouthwash forecast consumption per capita, 2006-2011 (Units) 93
Table 77: Croatia Toothbrushes value, 2001-2006 (HRK m, nominal prices) 94
Table 78: Croatia Toothbrushes value forecast, 2006-2011 (HRK m, nominal prices) 95
Table 79: Croatia Toothbrushes value, 2001-2006 (US$ m nominal prices) 96
Table 80: Croatia Toothbrushes value forecast, 2006-2011 (US$ m nominal prices) 96
Table 81: Croatia Toothbrushes volume, 2001-2006 (Units m) 97
Table 82: Croatia Toothbrushes volume forecast, 2006-2011 (Units m) 98
Table 83: Croatia Toothbrushes brand share, by value, 2005-2006 (%) 99
Table 84: Croatia Toothbrushes value, by brand 2005-2006 (HRK m nominal prices) 99
Table 85: Croatia Toothbrushes company share by value, 2005-2006 (%) 101
Table 86: Croatia Toothbrushes value, by company, 2005-2006 (HRK m nominal prices) 101
Table 87: Croatia Toothbrushes distribution channels, by value, 2005-2006 (%) 102
Table 88: Croatia Toothbrushes value, by distribution channel, 2005-2006 (HRK m nominal prices) 102
Table 89: Croatia Toothbrushes expenditure per capita, 2001-2006 (HRK, nominal prices) 104
Table 90: Croatia Toothbrushes forecast expenditure per capita, 2006-2011 (HRK, nominal prices) 104
Table 91: Croatia Toothbrushes expenditure per capita, 2001-2006 (US$ nominal prices) 105
Table 92: Croatia Toothbrushes forecast expenditure per capita, 2006-2011 (US$ nominal prices) 105
Table 93: Croatia Toothbrushes consumption per capita, 2001-2006 (Units) 106
Table 94: Croatia Toothbrushes forecast consumption per capita, 2006-2011 (Units) 106
Table 95: Croatia Toothpaste value, 2001-2006 (HRK m, nominal prices) 107
Table 96: Croatia Toothpaste value forecast, 2006-2011 (HRK m, nominal prices) 108
Table 97: Croatia Toothpaste value, 2001-2006 (US$ m nominal prices) 110
Table 98: Croatia Toothpaste value forecast, 2006-2011 (US$ m nominal prices) 110
Table 99: Croatia Toothpaste volume, 2001-2006 (Units m) 112
Table 100: Croatia Toothpaste volume forecast, 2006-2011 (Units m) 113
Table 101: Croatia Toothpaste brand share, by value, 2005-2006 (%) 115
Table 102: Croatia Toothpaste value, by brand 2005-2006 (HRK m nominal prices) 115
Table 103: Croatia Toothpaste company share by value, 2005-2006 (%) 117
Table 104: Croatia Toothpaste value, by company, 2005-2006 (HRK m nominal prices) 117
Table 105: Croatia Toothpaste distribution channels, by value, 2005-2006 (%) 118
Table 106: Croatia Toothpaste value, by distribution channel, 2005-2006 (HRK m nominal prices) 118
Table 107: Croatia Toothpaste expenditure per capita, 2001-2006 (HRK, nominal prices) 120
Table 108: Croatia Toothpaste forecast expenditure per capita, 2006-2011 (HRK, nominal prices) 120
Table 109: Croatia Toothpaste expenditure per capita, 2001-2006 (US$ nominal prices) 121
Table 110: Croatia Toothpaste forecast expenditure per capita, 2006-2011 (US$ nominal prices) 121
Table 111: Croatia Toothpaste consumption per capita, 2001-2006 (Units) 122
Table 112: Croatia Toothpaste forecast consumption per capita, 2006-2011 (Units) 122
Table 113: Global Oral Hygiene market value, 2006 123
Table 114: Global Oral Hygiene market split (value terms (US$ m), 2006) – Top 5 countries 126
Table 115: Global Oral Hygiene market volume, 2006 128
Table 116: Global Oral Hygiene market split (volume terms, 2006) – Top 5 countries 131
Table 117: Leading players - Top 5 countries 133
Table 118: Croatia Oral Hygiene new product launches (reports) and SKUs, by company, 2006 134
Table 119: Croatia Oral Hygiene new product launches (reports) - Recent 5 launches 135
Table 120: Croatia Key Facts 137
Table 121: Croatia population, by age group, 2000-2005 (millions) 140
Table 122: Croatia population forecast, by age group, 2005-2010 (millions) 141
Table 123: Croatia population, by gender, 2000-2005 (millions) 141
Table 124: Croatia population forecast, by gender, 2005-2010 (millions) 142
Table 125: Croatia real GDP, 2000-2005 (HRK bn, 2005 prices) 142
Table 126: Croatia real GDP forecast, 2005-2010 (HRK bn, 2005 prices) 142
Table 127: Croatia nominal GDP, 2000-2005 (HRK bn, nominal prices) 143
Table 128: Croatia real GDP, 2000-2005 (US$ bn, 2005 prices) 143
Table 129: Croatia real GDP forecast, 2005-2010 (US$ bn, 2005 prices) 143
Table 130: Croatia consumer price index, 2000-2005 (2000=100) 144
Table 131: Croatia consumer price index, 2005-2010 (2000=100) 144
Table 132: Croatia exchange rate, 2000-2005 144
Chapter 1 EXECUTIVE SUMMARY 2
Summary Market Level - Oral Hygiene 2
Summary category level - Dental Floss 3
Summary category level - Denture Care 4
Summary category level - Mouthwash 5
Summary category level - Toothbrushes 6
Summary category level - Toothpaste 7
Chapter 2 INTRODUCTION 8
What is this report about? 8
How to use this report 8
Market Definition 9
Chapter 3 MARKET OVERVIEW 24
Value Analysis, 2001-2006 24
Value Analysis, 2006-2011 25
Value Analysis, US$ 2001-2006 27
Value Analysis, US$ 2006-2011 27
Volume Analysis, 2001-2006 29
Volume Analysis, 2006-2011 30
Company and Brand Share Analysis 32
Distribution Analysis 36
Expenditure & consumption per capita 38
Chapter 4 LEADING COMPANY PROFILES 42
Procter & Gamble 42
Colgate-Palmolive Company. 44
Chapter 5 CATEGORY ANALYSIS - DENTAL FLOSS 46
Value Analysis, 2001-2006 46
Value Analysis, 2006-2011 47
Value Analysis, US$ 2001-2006 49
Value Analysis, US$ 2006-2011 49
Volume Analysis, 2001-2006 51
Volume Analysis, 2006-2011 52
Company and Brand Share Analysis 54
Distribution Analysis 57
Expenditure & consumption per capita 59
Chapter 6 CATEGORY ANALYSIS - DENTURE CARE 62
Value Analysis, 2001-2006 62
Value Analysis, 2006-2011 63
Value Analysis, US$ 2001-2006 65
Value Analysis, US$ 2006-2011 65
Volume Analysis, 2001-2006 67
Volume Analysis, 2006-2011 68
Company and Brand Share Analysis 70
Distribution Analysis 73
Expenditure & consumption per capita 75
Chapter 7 CATEGORY ANALYSIS - MOUTHWASH 78
Value Analysis, 2001-2006 78
Value Analysis, 2006-2011 79
Value Analysis, US$ 2001-2006 81
Value Analysis, US$ 2006-2011 81
Volume Analysis, 2001-2006 83
Volume Analysis, 2006-2011 84
Company and Brand Share Analysis 86
Distribution Analysis 89
Expenditure & consumption per capita 91
Chapter 8 CATEGORY ANALYSIS - TOOTHBRUSHES 94
Value Analysis, 2001-2006 94
Value Analysis, 2006-2011 95
Value Analysis, US$ 2001-2006 96
Value Analysis, US$ 2006-2011 96
Volume Analysis, 2001-2006 97
Volume Analysis, 2006-2011 98
Company and Brand Share Analysis 99
Distribution Analysis 102
Expenditure & consumption per capita 104
Chapter 9 CATEGORY ANALYSIS - TOOTHPASTE 107
Value Analysis, 2001-2006 107
Value Analysis, 2006-2011 108
Value Analysis, US$ 2001-2006 110
Value Analysis, US$ 2006-2011 110
Volume Analysis, 2001-2006 112
Volume Analysis, 2006-2011 113
Company and Brand Share Analysis 115
Distribution Analysis 118
Expenditure & consumption per capita 120
Chapter 10 COUNTRY COMPARISON 123
Value 123
Volume 128
Market Share 133
Chapter 11 NEW PRODUCT DEVELOPMENT 134
Product launches over time 134
Recent product launches 135
Chapter 12 CROATIA SOCIOECONOMIC PROFILE 136
Country Overview 136
Key Facts 137
Political Overview 138
Croatia Economic Overview 139
Chapter 13 CROATIA MACROECONOMIC PROFILE 140
Macroeconomic Indicators 140
Chapter 14 RESEARCH METHODOLOGY 145
Methodology overview 145
Secondary research 146
Market modelling 147
Primary research 148
Data finalisation 148
Ongoing research 149
Chapter 15 APPENDIX 150
Future readings 150
How to contact experts in your industry 150
LIST OF FIGURES
Figure 1: Croatia Oral Hygiene value & value forecast, 2001-2011 (HRK m, nominal prices) 26
Figure 2: Croatia Oral Hygiene category growth comparison, by value, 2001-2011 28
Figure 3: Croatia Oral Hygiene volume & volume forecast, 2001-2011 (Units m) 31
Figure 4: Croatia Oral Hygiene category growth comparison, by volume, 2001-2011 31
Figure 5: Croatia Oral Hygiene company share, by value, 2005-2006 (%) 34
Figure 6: Croatia Oral Hygiene distribution channels, by value, 2005-2006(%) 37
Figure 7: Croatia Dental Floss value & value forecast, 2001-2011 (HRK m, nominal prices) 48
Figure 8: Croatia Dental Floss category growth comparison, by value, 2001-2011 50
Figure 9: Croatia Dental Floss volume & volume forecast, 2001-2011 (Units m) 53
Figure 10: Croatia Dental Floss category growth comparison, by volume, 2001-2011 53
Figure 11: Croatia Dental Floss company share, by value, 2005-2006 (%) 55
Figure 12: Croatia Dental Floss distribution channels, by value, 2005-2006(%) 58
Figure 13: Croatia Denture Care value & value forecast, 2001-2011 (HRK m, nominal prices) 64
Figure 14: Croatia Denture Care category growth comparison, by value, 2001-2011 66
Figure 15: Croatia Denture Care volume & volume forecast, 2001-2011 (Units m) 69
Figure 16: Croatia Denture Care category growth comparison, by volume, 2001-2011 69
Figure 17: Croatia Denture Care company share, by value, 2005-2006 (%) 71
Figure 18: Croatia Denture Care distribution channels, by value, 2005-2006(%) 74
Figure 19: Croatia Mouthwash value & value forecast, 2001-2011 (HRK m, nominal prices) 80
Figure 20: Croatia Mouthwash category growth comparison, by value, 2001-2011 82
Figure 21: Croatia Mouthwash volume & volume forecast, 2001-2011 (Units m) 85
Figure 22: Croatia Mouthwash category growth comparison, by volume, 2001-2011 85
Figure 23: Croatia Mouthwash company share, by value, 2005-2006 (%) 87
Figure 24: Croatia Mouthwash distribution channels, by value, 2005-2006(%) 90
Figure 25: Croatia Toothbrushes value & value forecast, 2001-2011 (HRK m, nominal prices) 95
Figure 26: Croatia Toothbrushes volume & volume forecast, 2001-2011 (Units m) 98
Figure 27: Croatia Toothbrushes company share, by value, 2005-2006 (%) 100
Figure 28: Croatia Toothbrushes distribution channels, by value, 2005-2006(%) 103
Figure 29: Croatia Toothpaste value & value forecast, 2001-2011 (HRK m, nominal prices) 109
Figure 30: Croatia Toothpaste category growth comparison, by value, 2001-2011 111
Figure 31: Croatia Toothpaste volume & volume forecast, 2001-2011 (Units m) 114
Figure 32: Croatia Toothpaste category growth comparison, by volume, 2001-2011 114
Figure 33: Croatia Toothpaste company share, by value, 2005-2006 (%) 116
Figure 34: Croatia Toothpaste distribution channels, by value, 2005-2006(%) 119
Figure 35: Global Oral Hygiene market split (value terms, 2006) – Top 5 countries 124
Figure 36: Global Oral Hygiene market value, 2001 – 2006 (Top 5 countries) 127
Figure 37: Global Oral Hygiene market split (volume terms, 2006) – Top 5 countries 129
Figure 38: Global Oral Hygiene market volume, 2001 – 2006 (Top 5 countries) 132
Figure 39: Map of Croatia 137
Figure 40: Annual data review process 146
LIST OF TABLES
Table 1: Oral Hygiene category definitions 10
Table 2: Oral Hygiene distribution channels 11
Table 3: Croatia Oral Hygiene value, 2001-2006 (HRK m, nominal prices) 24
Table 4: Croatia Oral Hygiene value forecast, 2006-2011 (HRK m, nominal prices) 25
Table 5: Croatia Oral Hygiene value, 2001-2006 (US$ m nominal prices) 27
Table 6: Croatia Oral Hygiene value forecast, 2006-2011 (US$ m nominal prices) 27
Table 7: Croatia Oral Hygiene volume, 2001-2006 (Units m) 29
Table 8: Croatia Oral Hygiene volume forecast, 2006-2011 (Units m) 30
Table 9: Croatia Oral Hygiene brand share, by value, 2005-2006 (%) 32
Table 10: Croatia Oral Hygiene value, by brand 2005-2006 (HRK m nominal prices) 33
Table 11: Croatia Oral Hygiene company share by value, 2005-2006 (%) 35
Table 12: Croatia Oral Hygiene value, by company, 2005-2006 (HRK m nominal prices) 35
Table 13: Croatia Oral Hygiene distribution channels, by value, 2005-2006 (%) 36
Table 14: Croatia Oral Hygiene value, by distribution channel, 2005-2006 (HRK m nominal prices) 36
Table 15: Croatia Oral Hygiene expenditure per capita, 2001-2006 (HRK, nominal prices) 38
Table 16: Croatia Oral Hygiene forecast expenditure per capita, 2006-2011 (HRK, nominal prices) 39
Table 17: Croatia Oral Hygiene expenditure per capita, 2001-2006 (US$ nominal prices) 39
Table 18: Croatia Oral Hygiene forecast expenditure per capita, 2006-2011 (US$ nominal prices) 40
Table 19: Croatia Oral Hygiene consumption per capita, 2001-2006 (Units) 40
Table 20: Croatia Oral Hygiene forecast consumption per capita, 2006-2011 (Units) 41
Table 21: Procter & Gamble Key Facts 42
Table 22: Colgate-Palmolive Company Key Facts 44
Table 23: Croatia Dental Floss value, 2001-2006 (HRK m, nominal prices) 46
Table 24: Croatia Dental Floss value forecast, 2006-2011 (HRK m, nominal prices) 47
Table 25: Croatia Dental Floss value, 2001-2006 (US$ m nominal prices) 49
Table 26: Croatia Dental Floss value forecast, 2006-2011 (US$ m nominal prices) 49
Table 27: Croatia Dental Floss volume, 2001-2006 (Units m) 51
Table 28: Croatia Dental Floss volume forecast, 2006-2011 (Units m) 52
Table 29: Croatia Dental Floss brand share, by value, 2005-2006 (%) 54
Table 30: Croatia Dental Floss value, by brand 2005-2006 (HRK m nominal prices) 54
Table 31: Croatia Dental Floss company share by value, 2005-2006 (%) 56
Table 32: Croatia Dental Floss value, by company, 2005-2006 (HRK m nominal prices) 56
Table 33: Croatia Dental Floss distribution channels, by value, 2005-2006 (%) 57
Table 34: Croatia Dental Floss value, by distribution channel, 2005-2006 (HRK m nominal prices) 57
Table 35: Croatia Dental Floss expenditure per capita, 2001-2006 (HRK, nominal prices) 59
Table 36: Croatia Dental Floss forecast expenditure per capita, 2006-2011 (HRK, nominal prices) 59
Table 37: Croatia Dental Floss expenditure per capita, 2001-2006 (US$ nominal prices) 60
Table 38: Croatia Dental Floss forecast expenditure per capita, 2006-2011 (US$ nominal prices) 60
Table 39: Croatia Dental Floss consumption per capita, 2001-2006 (Units) 61
Table 40: Croatia Dental Floss forecast consumption per capita, 2006-2011 (Units) 61
Table 41: Croatia Denture Care value, 2001-2006 (HRK m, nominal prices) 62
Table 42: Croatia Denture Care value forecast, 2006-2011 (HRK m, nominal prices) 63
Table 43: Croatia Denture Care value, 2001-2006 (US$ m nominal prices) 65
Table 44: Croatia Denture Care value forecast, 2006-2011 (US$ m nominal prices) 65
Table 45: Croatia Denture Care volume, 2001-2006 (Units m) 67
Table 46: Croatia Denture Care volume forecast, 2006-2011 (Units m) 68
Table 47: Croatia Denture Care brand share, by value, 2005-2006 (%) 70
Table 48: Croatia Denture Care value, by brand 2005-2006 (HRK m nominal prices) 70
Table 49: Croatia Denture Care company share by value, 2005-2006 (%) 72
Table 50: Croatia Denture Care value, by company, 2005-2006 (HRK m nominal prices) 72
Table 51: Croatia Denture Care distribution channels, by value, 2005-2006 (%) 73
Table 52: Croatia Denture Care value, by distribution channel, 2005-2006 (HRK m nominal prices) 73
Table 53: Croatia Denture Care expenditure per capita, 2001-2006 (HRK, nominal prices) 75
Table 54: Croatia Denture Care forecast expenditure per capita, 2006-2011 (HRK, nominal prices) 75
Table 55: Croatia Denture Care expenditure per capita, 2001-2006 (US$ nominal prices) 76
Table 56: Croatia Denture Care forecast expenditure per capita, 2006-2011 (US$ nominal prices) 76
Table 57: Croatia Denture Care consumption per capita, 2001-2006 (Units) 77
Table 58: Croatia Denture Care forecast consumption per capita, 2006-2011 (Units) 77
Table 59: Croatia Mouthwash value, 2001-2006 (HRK m, nominal prices) 78
Table 60: Croatia Mouthwash value forecast, 2006-2011 (HRK m, nominal prices) 79
Table 61: Croatia Mouthwash value, 2001-2006 (US$ m nominal prices) 81
Table 62: Croatia Mouthwash value forecast, 2006-2011 (US$ m nominal prices) 81
Table 63: Croatia Mouthwash volume, 2001-2006 (Units m) 83
Table 64: Croatia Mouthwash volume forecast, 2006-2011 (Units m) 84
Table 65: Croatia Mouthwash brand share, by value, 2005-2006 (%) 86
Table 66: Croatia Mouthwash value, by brand 2005-2006 (HRK m nominal prices) 86
Table 67: Croatia Mouthwash company share by value, 2005-2006 (%) 88
Table 68: Croatia Mouthwash value, by company, 2005-2006 (HRK m nominal prices) 88
Table 69: Croatia Mouthwash distribution channels, by value, 2005-2006 (%) 89
Table 70: Croatia Mouthwash value, by distribution channel, 2005-2006 (HRK m nominal prices) 89
Table 71: Croatia Mouthwash expenditure per capita, 2001-2006 (HRK, nominal prices) 91
Table 72: Croatia Mouthwash forecast expenditure per capita, 2006-2011 (HRK, nominal prices) 91
Table 73: Croatia Mouthwash expenditure per capita, 2001-2006 (US$ nominal prices) 92
Table 74: Croatia Mouthwash forecast expenditure per capita, 2006-2011 (US$ nominal prices) 92
Table 75: Croatia Mouthwash consumption per capita, 2001-2006 (Units) 93
Table 76: Croatia Mouthwash forecast consumption per capita, 2006-2011 (Units) 93
Table 77: Croatia Toothbrushes value, 2001-2006 (HRK m, nominal prices) 94
Table 78: Croatia Toothbrushes value forecast, 2006-2011 (HRK m, nominal prices) 95
Table 79: Croatia Toothbrushes value, 2001-2006 (US$ m nominal prices) 96
Table 80: Croatia Toothbrushes value forecast, 2006-2011 (US$ m nominal prices) 96
Table 81: Croatia Toothbrushes volume, 2001-2006 (Units m) 97
Table 82: Croatia Toothbrushes volume forecast, 2006-2011 (Units m) 98
Table 83: Croatia Toothbrushes brand share, by value, 2005-2006 (%) 99
Table 84: Croatia Toothbrushes value, by brand 2005-2006 (HRK m nominal prices) 99
Table 85: Croatia Toothbrushes company share by value, 2005-2006 (%) 101
Table 86: Croatia Toothbrushes value, by company, 2005-2006 (HRK m nominal prices) 101
Table 87: Croatia Toothbrushes distribution channels, by value, 2005-2006 (%) 102
Table 88: Croatia Toothbrushes value, by distribution channel, 2005-2006 (HRK m nominal prices) 102
Table 89: Croatia Toothbrushes expenditure per capita, 2001-2006 (HRK, nominal prices) 104
Table 90: Croatia Toothbrushes forecast expenditure per capita, 2006-2011 (HRK, nominal prices) 104
Table 91: Croatia Toothbrushes expenditure per capita, 2001-2006 (US$ nominal prices) 105
Table 92: Croatia Toothbrushes forecast expenditure per capita, 2006-2011 (US$ nominal prices) 105
Table 93: Croatia Toothbrushes consumption per capita, 2001-2006 (Units) 106
Table 94: Croatia Toothbrushes forecast consumption per capita, 2006-2011 (Units) 106
Table 95: Croatia Toothpaste value, 2001-2006 (HRK m, nominal prices) 107
Table 96: Croatia Toothpaste value forecast, 2006-2011 (HRK m, nominal prices) 108
Table 97: Croatia Toothpaste value, 2001-2006 (US$ m nominal prices) 110
Table 98: Croatia Toothpaste value forecast, 2006-2011 (US$ m nominal prices) 110
Table 99: Croatia Toothpaste volume, 2001-2006 (Units m) 112
Table 100: Croatia Toothpaste volume forecast, 2006-2011 (Units m) 113
Table 101: Croatia Toothpaste brand share, by value, 2005-2006 (%) 115
Table 102: Croatia Toothpaste value, by brand 2005-2006 (HRK m nominal prices) 115
Table 103: Croatia Toothpaste company share by value, 2005-2006 (%) 117
Table 104: Croatia Toothpaste value, by company, 2005-2006 (HRK m nominal prices) 117
Table 105: Croatia Toothpaste distribution channels, by value, 2005-2006 (%) 118
Table 106: Croatia Toothpaste value, by distribution channel, 2005-2006 (HRK m nominal prices) 118
Table 107: Croatia Toothpaste expenditure per capita, 2001-2006 (HRK, nominal prices) 120
Table 108: Croatia Toothpaste forecast expenditure per capita, 2006-2011 (HRK, nominal prices) 120
Table 109: Croatia Toothpaste expenditure per capita, 2001-2006 (US$ nominal prices) 121
Table 110: Croatia Toothpaste forecast expenditure per capita, 2006-2011 (US$ nominal prices) 121
Table 111: Croatia Toothpaste consumption per capita, 2001-2006 (Units) 122
Table 112: Croatia Toothpaste forecast consumption per capita, 2006-2011 (Units) 122
Table 113: Global Oral Hygiene market value, 2006 123
Table 114: Global Oral Hygiene market split (value terms (US$ m), 2006) – Top 5 countries 126
Table 115: Global Oral Hygiene market volume, 2006 128
Table 116: Global Oral Hygiene market split (volume terms, 2006) – Top 5 countries 131
Table 117: Leading players - Top 5 countries 133
Table 118: Croatia Oral Hygiene new product launches (reports) and SKUs, by company, 2006 134
Table 119: Croatia Oral Hygiene new product launches (reports) - Recent 5 launches 135
Table 120: Croatia Key Facts 137
Table 121: Croatia population, by age group, 2000-2005 (millions) 140
Table 122: Croatia population forecast, by age group, 2005-2010 (millions) 141
Table 123: Croatia population, by gender, 2000-2005 (millions) 141
Table 124: Croatia population forecast, by gender, 2005-2010 (millions) 142
Table 125: Croatia real GDP, 2000-2005 (HRK bn, 2005 prices) 142
Table 126: Croatia real GDP forecast, 2005-2010 (HRK bn, 2005 prices) 142
Table 127: Croatia nominal GDP, 2000-2005 (HRK bn, nominal prices) 143
Table 128: Croatia real GDP, 2000-2005 (US$ bn, 2005 prices) 143
Table 129: Croatia real GDP forecast, 2005-2010 (US$ bn, 2005 prices) 143
Table 130: Croatia consumer price index, 2000-2005 (2000=100) 144
Table 131: Croatia consumer price index, 2005-2010 (2000=100) 144
Table 132: Croatia exchange rate, 2000-2005 144
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