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Oral Hygiene in Denmark to 2011 (Datamonitor)
- Market: Consumer Goods
- Published Date: 26/05/2008
- Report Title: Oral Hygiene in Denmark to 2011
- View Report Summary: View Report Summary
- Report Type: Market Report
- Country: Denmark
- Number of Pages: 159
TABLE OF CONTENTS
Chapter 1 EXECUTIVE SUMMARY 2
Summary Market Level - Oral Hygiene 2
Summary category level - Dental Floss 3
Summary category level - Denture Care 4
Summary category level - Mouthwash 5
Summary category level - Toothbrushes 6
Summary category level - Toothpaste 7
Chapter 2 INTRODUCTION 8
What is this report about? 8
How to use this report 8
Market Definition 9
Chapter 3 MARKET OVERVIEW 24
Value Analysis, 2001-2006 24
Value Analysis, 2006-2011 25
Value Analysis, US$ 2001-2006 27
Value Analysis, US$ 2006-2011 27
Volume Analysis, 2001-2006 29
Volume Analysis, 2006-2011 30
Company and Brand Share Analysis 32
Distribution Analysis 38
Expenditure & consumption per capita 40
Chapter 4 LEADING COMPANY PROFILES 44
GlaxoSmithKline 44
Colgate-Palmolive Company. 47
Chapter 5 CATEGORY ANALYSIS - DENTAL FLOSS 49
Value Analysis, 2001-2006 49
Value Analysis, 2006-2011 50
Value Analysis, US$ 2001-2006 52
Value Analysis, US$ 2006-2011 52
Volume Analysis, 2001-2006 54
Volume Analysis, 2006-2011 55
Company and Brand Share Analysis 57
Distribution Analysis 60
Expenditure & consumption per capita 62
Chapter 6 CATEGORY ANALYSIS - DENTURE CARE 65
Value Analysis, 2001-2006 65
Value Analysis, 2006-2011 66
Value Analysis, US$ 2001-2006 68
Value Analysis, US$ 2006-2011 68
Volume Analysis, 2001-2006 70
Volume Analysis, 2006-2011 71
Company and Brand Share Analysis 73
Distribution Analysis 76
Expenditure & consumption per capita 78
Chapter 7 CATEGORY ANALYSIS - MOUTHWASH 81
Value Analysis, 2001-2006 81
Value Analysis, 2006-2011 82
Value Analysis, US$ 2001-2006 84
Value Analysis, US$ 2006-2011 84
Volume Analysis, 2001-2006 86
Volume Analysis, 2006-2011 87
Company and Brand Share Analysis 89
Distribution Analysis 92
Expenditure & consumption per capita 94
Chapter 8 CATEGORY ANALYSIS - TOOTHBRUSHES 97
Value Analysis, 2001-2006 97
Value Analysis, 2006-2011 98
Value Analysis, US$ 2001-2006 100
Value Analysis, US$ 2006-2011 100
Volume Analysis, 2001-2006 102
Volume Analysis, 2006-2011 103
Company and Brand Share Analysis 105
Distribution Analysis 109
Expenditure & consumption per capita 111
Chapter 9 CATEGORY ANALYSIS - TOOTHPASTE 114
Value Analysis, 2001-2006 114
Value Analysis, 2006-2011 115
Value Analysis, US$ 2001-2006 117
Value Analysis, US$ 2006-2011 117
Volume Analysis, 2001-2006 119
Volume Analysis, 2006-2011 120
Company and Brand Share Analysis 122
Distribution Analysis 126
Expenditure & consumption per capita 128
Chapter 10 COUNTRY COMPARISON 131
Value 131
Volume 136
Market Share 141
Chapter 11 NEW PRODUCT DEVELOPMENT 142
Product launches over time 142
Recent product launches 144
Chapter 12 DENMARK SOCIOECONOMIC PROFILE 145
Country Overview 145
Key Facts 146
Political Overview 147
Denmark Economic Overview 148
Chapter 13 DENMARK MACROECONOMIC PROFILE 149
Macroeconomic Indicators 149
Chapter 14 RESEARCH METHODOLOGY 154
Methodology overview 154
Secondary research 155
Market modelling 156
Primary research 157
Data finalisation 157
Ongoing research 158
Chapter 15 APPENDIX 159
Future readings 159
How to contact experts in your industry 159
LIST OF FIGURES
Figure 1: Denmark Oral Hygiene value & value forecast, 2001-2011 (DKK m, nominal prices) 26
Figure 2: Denmark Oral Hygiene category growth comparison, by value, 2001-2011 28
Figure 3: Denmark Oral Hygiene volume & volume forecast, 2001-2011 (Units m) 31
Figure 4: Denmark Oral Hygiene category growth comparison, by volume, 2001-2011 31
Figure 5: Denmark Oral Hygiene company share, by value, 2005-2006 (%) 36
Figure 6: Denmark Oral Hygiene distribution channels, by value, 2005-2006(%) 39
Figure 7: Denmark Dental Floss value & value forecast, 2001-2011 (DKK m, nominal prices) 51
Figure 8: Denmark Dental Floss category growth comparison, by value, 2001-2011 53
Figure 9: Denmark Dental Floss volume & volume forecast, 2001-2011 (Units m) 56
Figure 10: Denmark Dental Floss category growth comparison, by volume, 2001-2011 56
Figure 11: Denmark Dental Floss company share, by value, 2005-2006 (%) 58
Figure 12: Denmark Dental Floss distribution channels, by value, 2005-2006(%) 61
Figure 13: Denmark Denture Care value & value forecast, 2001-2011 (DKK m, nominal prices) 67
Figure 14: Denmark Denture Care category growth comparison, by value, 2001-2011 69
Figure 15: Denmark Denture Care volume & volume forecast, 2001-2011 (Units m) 72
Figure 16: Denmark Denture Care category growth comparison, by volume, 2001-2011 72
Figure 17: Denmark Denture Care company share, by value, 2005-2006 (%) 74
Figure 18: Denmark Denture Care distribution channels, by value, 2005-2006(%) 77
Figure 19: Denmark Mouthwash value & value forecast, 2001-2011 (DKK m, nominal prices) 83
Figure 20: Denmark Mouthwash category growth comparison, by value, 2001-2011 85
Figure 21: Denmark Mouthwash volume & volume forecast, 2001-2011 (Units m) 88
Figure 22: Denmark Mouthwash category growth comparison, by volume, 2001-2011 88
Figure 23: Denmark Mouthwash company share, by value, 2005-2006 (%) 90
Figure 24: Denmark Mouthwash distribution channels, by value, 2005-2006(%) 93
Figure 25: Denmark Toothbrushes value & value forecast, 2001-2011 (DKK m, nominal prices) 99
Figure 26: Denmark Toothbrushes category growth comparison, by value, 2001-2011 101
Figure 27: Denmark Toothbrushes volume & volume forecast, 2001-2011 (Units m) 104
Figure 28: Denmark Toothbrushes category growth comparison, by volume, 2001-2011 104
Figure 29: Denmark Toothbrushes company share, by value, 2005-2006 (%) 107
Figure 30: Denmark Toothbrushes distribution channels, by value, 2005-2006(%) 110
Figure 31: Denmark Toothpaste value & value forecast, 2001-2011 (DKK m, nominal prices) 116
Figure 32: Denmark Toothpaste category growth comparison, by value, 2001-2011 118
Figure 33: Denmark Toothpaste volume & volume forecast, 2001-2011 (Units m) 121
Figure 34: Denmark Toothpaste category growth comparison, by volume, 2001-2011 121
Figure 35: Denmark Toothpaste company share, by value, 2005-2006 (%) 124
Figure 36: Denmark Toothpaste distribution channels, by value, 2005-2006(%) 127
Figure 37: Global Oral Hygiene market split (value terms, 2006) – Top 5 countries 132
Figure 38: Global Oral Hygiene market value, 2001 – 2006 (Top 5 countries) 135
Figure 39: Global Oral Hygiene market split (volume terms, 2006) – Top 5 countries 137
Figure 40: Global Oral Hygiene market volume, 2001 – 2006 (Top 5 countries) 140
Figure 41: Map of Denmark 146
Figure 42: Annual data review process 155
LIST OF TABLES
Table 1: Oral Hygiene category definitions 10
Table 2: Oral Hygiene distribution channels 11
Table 3: Denmark Oral Hygiene value, 2001-2006 (DKK m, nominal prices) 24
Table 4: Denmark Oral Hygiene value forecast, 2006-2011 (DKK m, nominal prices) 25
Table 5: Denmark Oral Hygiene value, 2001-2006 (US$ m nominal prices) 27
Table 6: Denmark Oral Hygiene value forecast, 2006-2011 (US$ m nominal prices) 27
Table 7: Denmark Oral Hygiene volume, 2001-2006 (Units m) 29
Table 8: Denmark Oral Hygiene volume forecast, 2006-2011 (Units m) 30
Table 9: Denmark Oral Hygiene brand share, by value, 2005-2006 (%) 32
Table 10: Denmark Oral Hygiene value, by brand 2005-2006 (DKK m nominal prices) 34
Table 11: Denmark Oral Hygiene company share by value, 2005-2006 (%) 37
Table 12: Denmark Oral Hygiene value, by company, 2005-2006 (DKK m nominal prices) 37
Table 13: Denmark Oral Hygiene distribution channels, by value, 2005-2006 (%) 38
Table 14: Denmark Oral Hygiene value, by distribution channel, 2005-2006 (DKK m nominal prices) 38
Table 15: Denmark Oral Hygiene expenditure per capita, 2001-2006 (DKK, nominal prices) 40
Table 16: Denmark Oral Hygiene forecast expenditure per capita, 2006-2011 (DKK, nominal prices) 41
Table 17: Denmark Oral Hygiene expenditure per capita, 2001-2006 (US$ nominal prices) 41
Table 18: Denmark Oral Hygiene forecast expenditure per capita, 2006-2011 (US$ nominal prices) 42
Table 19: Denmark Oral Hygiene consumption per capita, 2001-2006 (Units) 42
Table 20: Denmark Oral Hygiene forecast consumption per capita, 2006-2011 (Units) 43
Table 21: GlaxoSmithKline Key Facts 44
Table 22: Colgate-Palmolive Company Key Facts 47
Table 23: Denmark Dental Floss value, 2001-2006 (DKK m, nominal prices) 49
Table 24: Denmark Dental Floss value forecast, 2006-2011 (DKK m, nominal prices) 50
Table 25: Denmark Dental Floss value, 2001-2006 (US$ m nominal prices) 52
Table 26: Denmark Dental Floss value forecast, 2006-2011 (US$ m nominal prices) 52
Table 27: Denmark Dental Floss volume, 2001-2006 (Units m) 54
Table 28: Denmark Dental Floss volume forecast, 2006-2011 (Units m) 55
Table 29: Denmark Dental Floss brand share, by value, 2005-2006 (%) 57
Table 30: Denmark Dental Floss value, by brand 2005-2006 (DKK m nominal prices) 57
Table 31: Denmark Dental Floss company share by value, 2005-2006 (%) 59
Table 32: Denmark Dental Floss value, by company, 2005-2006 (DKK m nominal prices) 59
Table 33: Denmark Dental Floss distribution channels, by value, 2005-2006 (%) 60
Table 34: Denmark Dental Floss value, by distribution channel, 2005-2006 (DKK m nominal prices) 60
Table 35: Denmark Dental Floss expenditure per capita, 2001-2006 (DKK, nominal prices) 62
Table 36: Denmark Dental Floss forecast expenditure per capita, 2006-2011 (DKK, nominal prices) 62
Table 37: Denmark Dental Floss expenditure per capita, 2001-2006 (US$ nominal prices) 63
Table 38: Denmark Dental Floss forecast expenditure per capita, 2006-2011 (US$ nominal prices) 63
Table 39: Denmark Dental Floss consumption per capita, 2001-2006 (Units) 64
Table 40: Denmark Dental Floss forecast consumption per capita, 2006-2011 (Units) 64
Table 41: Denmark Denture Care value, 2001-2006 (DKK m, nominal prices) 65
Table 42: Denmark Denture Care value forecast, 2006-2011 (DKK m, nominal prices) 66
Table 43: Denmark Denture Care value, 2001-2006 (US$ m nominal prices) 68
Table 44: Denmark Denture Care value forecast, 2006-2011 (US$ m nominal prices) 68
Table 45: Denmark Denture Care volume, 2001-2006 (Units m) 70
Table 46: Denmark Denture Care volume forecast, 2006-2011 (Units m) 71
Table 47: Denmark Denture Care brand share, by value, 2005-2006 (%) 73
Table 48: Denmark Denture Care value, by brand 2005-2006 (DKK m nominal prices) 73
Table 49: Denmark Denture Care company share by value, 2005-2006 (%) 75
Table 50: Denmark Denture Care value, by company, 2005-2006 (DKK m nominal prices) 75
Table 51: Denmark Denture Care distribution channels, by value, 2005-2006 (%) 76
Table 52: Denmark Denture Care value, by distribution channel, 2005-2006 (DKK m nominal prices) 76
Table 53: Denmark Denture Care expenditure per capita, 2001-2006 (DKK, nominal prices) 78
Table 54: Denmark Denture Care forecast expenditure per capita, 2006-2011 (DKK, nominal prices) 78
Table 55: Denmark Denture Care expenditure per capita, 2001-2006 (US$ nominal prices) 79
Table 56: Denmark Denture Care forecast expenditure per capita, 2006-2011 (US$ nominal prices) 79
Table 57: Denmark Denture Care consumption per capita, 2001-2006 (Units) 80
Table 58: Denmark Denture Care forecast consumption per capita, 2006-2011 (Units) 80
Table 59: Denmark Mouthwash value, 2001-2006 (DKK m, nominal prices) 81
Table 60: Denmark Mouthwash value forecast, 2006-2011 (DKK m, nominal prices) 82
Table 61: Denmark Mouthwash value, 2001-2006 (US$ m nominal prices) 84
Table 62: Denmark Mouthwash value forecast, 2006-2011 (US$ m nominal prices) 84
Table 63: Denmark Mouthwash volume, 2001-2006 (Units m) 86
Table 64: Denmark Mouthwash volume forecast, 2006-2011 (Units m) 87
Table 65: Denmark Mouthwash brand share, by value, 2005-2006 (%) 89
Table 66: Denmark Mouthwash value, by brand 2005-2006 (DKK m nominal prices) 89
Table 67: Denmark Mouthwash company share by value, 2005-2006 (%) 91
Table 68: Denmark Mouthwash value, by company, 2005-2006 (DKK m nominal prices) 91
Table 69: Denmark Mouthwash distribution channels, by value, 2005-2006 (%) 92
Table 70: Denmark Mouthwash value, by distribution channel, 2005-2006 (DKK m nominal prices) 92
Table 71: Denmark Mouthwash expenditure per capita, 2001-2006 (DKK, nominal prices) 94
Table 72: Denmark Mouthwash forecast expenditure per capita, 2006-2011 (DKK, nominal prices) 94
Table 73: Denmark Mouthwash expenditure per capita, 2001-2006 (US$ nominal prices) 95
Table 74: Denmark Mouthwash forecast expenditure per capita, 2006-2011 (US$ nominal prices) 95
Table 75: Denmark Mouthwash consumption per capita, 2001-2006 (Units) 96
Table 76: Denmark Mouthwash forecast consumption per capita, 2006-2011 (Units) 96
Table 77: Denmark Toothbrushes value, 2001-2006 (DKK m, nominal prices) 97
Table 78: Denmark Toothbrushes value forecast, 2006-2011 (DKK m, nominal prices) 98
Table 79: Denmark Toothbrushes value, 2001-2006 (US$ m nominal prices) 100
Table 80: Denmark Toothbrushes value forecast, 2006-2011 (US$ m nominal prices) 100
Table 81: Denmark Toothbrushes volume, 2001-2006 (Units m) 102
Table 82: Denmark Toothbrushes volume forecast, 2006-2011 (Units m) 103
Table 83: Denmark Toothbrushes brand share, by value, 2005-2006 (%) 105
Table 84: Denmark Toothbrushes value, by brand 2005-2006 (DKK m nominal prices) 106
Table 85: Denmark Toothbrushes company share by value, 2005-2006 (%) 108
Table 86: Denmark Toothbrushes value, by company, 2005-2006 (DKK m nominal prices) 108
Table 87: Denmark Toothbrushes distribution channels, by value, 2005-2006 (%) 109
Table 88: Denmark Toothbrushes value, by distribution channel, 2005-2006 (DKK m nominal prices) 109
Table 89: Denmark Toothbrushes expenditure per capita, 2001-2006 (DKK, nominal prices) 111
Table 90: Denmark Toothbrushes forecast expenditure per capita, 2006-2011 (DKK, nominal prices) 111
Table 91: Denmark Toothbrushes expenditure per capita, 2001-2006 (US$ nominal prices) 112
Table 92: Denmark Toothbrushes forecast expenditure per capita, 2006-2011 (US$ nominal prices) 112
Table 93: Denmark Toothbrushes consumption per capita, 2001-2006 (Units) 113
Table 94: Denmark Toothbrushes forecast consumption per capita, 2006-2011 (Units) 113
Table 95: Denmark Toothpaste value, 2001-2006 (DKK m, nominal prices) 114
Table 96: Denmark Toothpaste value forecast, 2006-2011 (DKK m, nominal prices) 115
Table 97: Denmark Toothpaste value, 2001-2006 (US$ m nominal prices) 117
Table 98: Denmark Toothpaste value forecast, 2006-2011 (US$ m nominal prices) 117
Table 99: Denmark Toothpaste volume, 2001-2006 (Units m) 119
Table 100: Denmark Toothpaste volume forecast, 2006-2011 (Units m) 120
Table 101: Denmark Toothpaste brand share, by value, 2005-2006 (%) 122
Table 102: Denmark Toothpaste value, by brand 2005-2006 (DKK m nominal prices) 123
Table 103: Denmark Toothpaste company share by value, 2005-2006 (%) 125
Table 104: Denmark Toothpaste value, by company, 2005-2006 (DKK m nominal prices) 125
Table 105: Denmark Toothpaste distribution channels, by value, 2005-2006 (%) 126
Table 106: Denmark Toothpaste value, by distribution channel, 2005-2006 (DKK m nominal prices) 126
Table 107: Denmark Toothpaste expenditure per capita, 2001-2006 (DKK, nominal prices) 128
Table 108: Denmark Toothpaste forecast expenditure per capita, 2006-2011 (DKK, nominal prices) 128
Table 109: Denmark Toothpaste expenditure per capita, 2001-2006 (US$ nominal prices) 129
Table 110: Denmark Toothpaste forecast expenditure per capita, 2006-2011 (US$ nominal prices) 129
Table 111: Denmark Toothpaste consumption per capita, 2001-2006 (Units) 130
Table 112: Denmark Toothpaste forecast consumption per capita, 2006-2011 (Units) 130
Table 113: Global Oral Hygiene market value, 2006 131
Table 114: Global Oral Hygiene market split (value terms (US$ m), 2006) – Top 5 countries 134
Table 115: Global Oral Hygiene market volume, 2006 136
Table 116: Global Oral Hygiene market split (volume terms, 2006) – Top 5 countries 139
Table 117: Leading players - Top 5 countries 141
Table 118: Denmark Oral Hygiene new product launches (reports) and SKUs, by company (Top 5 companies), 2006 142
Table 119: Denmark Oral Hygiene new product launches (reports), by flavor and fragrances, 2006 142
Table 120: Denmark Oral Hygiene new product launches (reports), by Ingredients (Top 10 Ingredients), 2006 143
Table 121: Denmark Oral Hygiene new product launches (reports), by Package tags or Claims, 2006 143
Table 122: Denmark Oral Hygiene new product launches (reports) - Recent 5 launches 144
Table 123: Denmark Key Facts 146
Table 124: Denmark population, by age group, 2000-2005 (millions) 149
Table 125: Denmark population forecast, by age group, 2005-2010 (millions) 150
Table 126: Denmark population, by gender, 2000-2005 (millions) 150
Table 127: Denmark population forecast, by gender, 2005-2010 (millions) 151
Table 128: Denmark real GDP, 2000-2005 (DKK bn, 2005 prices) 151
Table 129: Denmark real GDP forecast, 2005-2010 (DKK bn, 2005 prices) 151
Table 130: Denmark nominal GDP, 2000-2005 (DKK bn, nominal prices) 152
Table 131: Denmark real GDP, 2000-2005 (US$ bn, 2005 prices) 152
Table 132: Denmark real GDP forecast, 2005-2010 (US$ bn, 2005 prices) 152
Table 133: Denmark consumer price index, 2000-2005 (2000=100) 153
Table 134: Denmark consumer price index, 2005-2010 (2000=100) 153
Table 135: Denmark exchange rate, 2000-2005 153
Chapter 1 EXECUTIVE SUMMARY 2
Summary Market Level - Oral Hygiene 2
Summary category level - Dental Floss 3
Summary category level - Denture Care 4
Summary category level - Mouthwash 5
Summary category level - Toothbrushes 6
Summary category level - Toothpaste 7
Chapter 2 INTRODUCTION 8
What is this report about? 8
How to use this report 8
Market Definition 9
Chapter 3 MARKET OVERVIEW 24
Value Analysis, 2001-2006 24
Value Analysis, 2006-2011 25
Value Analysis, US$ 2001-2006 27
Value Analysis, US$ 2006-2011 27
Volume Analysis, 2001-2006 29
Volume Analysis, 2006-2011 30
Company and Brand Share Analysis 32
Distribution Analysis 38
Expenditure & consumption per capita 40
Chapter 4 LEADING COMPANY PROFILES 44
GlaxoSmithKline 44
Colgate-Palmolive Company. 47
Chapter 5 CATEGORY ANALYSIS - DENTAL FLOSS 49
Value Analysis, 2001-2006 49
Value Analysis, 2006-2011 50
Value Analysis, US$ 2001-2006 52
Value Analysis, US$ 2006-2011 52
Volume Analysis, 2001-2006 54
Volume Analysis, 2006-2011 55
Company and Brand Share Analysis 57
Distribution Analysis 60
Expenditure & consumption per capita 62
Chapter 6 CATEGORY ANALYSIS - DENTURE CARE 65
Value Analysis, 2001-2006 65
Value Analysis, 2006-2011 66
Value Analysis, US$ 2001-2006 68
Value Analysis, US$ 2006-2011 68
Volume Analysis, 2001-2006 70
Volume Analysis, 2006-2011 71
Company and Brand Share Analysis 73
Distribution Analysis 76
Expenditure & consumption per capita 78
Chapter 7 CATEGORY ANALYSIS - MOUTHWASH 81
Value Analysis, 2001-2006 81
Value Analysis, 2006-2011 82
Value Analysis, US$ 2001-2006 84
Value Analysis, US$ 2006-2011 84
Volume Analysis, 2001-2006 86
Volume Analysis, 2006-2011 87
Company and Brand Share Analysis 89
Distribution Analysis 92
Expenditure & consumption per capita 94
Chapter 8 CATEGORY ANALYSIS - TOOTHBRUSHES 97
Value Analysis, 2001-2006 97
Value Analysis, 2006-2011 98
Value Analysis, US$ 2001-2006 100
Value Analysis, US$ 2006-2011 100
Volume Analysis, 2001-2006 102
Volume Analysis, 2006-2011 103
Company and Brand Share Analysis 105
Distribution Analysis 109
Expenditure & consumption per capita 111
Chapter 9 CATEGORY ANALYSIS - TOOTHPASTE 114
Value Analysis, 2001-2006 114
Value Analysis, 2006-2011 115
Value Analysis, US$ 2001-2006 117
Value Analysis, US$ 2006-2011 117
Volume Analysis, 2001-2006 119
Volume Analysis, 2006-2011 120
Company and Brand Share Analysis 122
Distribution Analysis 126
Expenditure & consumption per capita 128
Chapter 10 COUNTRY COMPARISON 131
Value 131
Volume 136
Market Share 141
Chapter 11 NEW PRODUCT DEVELOPMENT 142
Product launches over time 142
Recent product launches 144
Chapter 12 DENMARK SOCIOECONOMIC PROFILE 145
Country Overview 145
Key Facts 146
Political Overview 147
Denmark Economic Overview 148
Chapter 13 DENMARK MACROECONOMIC PROFILE 149
Macroeconomic Indicators 149
Chapter 14 RESEARCH METHODOLOGY 154
Methodology overview 154
Secondary research 155
Market modelling 156
Primary research 157
Data finalisation 157
Ongoing research 158
Chapter 15 APPENDIX 159
Future readings 159
How to contact experts in your industry 159
LIST OF FIGURES
Figure 1: Denmark Oral Hygiene value & value forecast, 2001-2011 (DKK m, nominal prices) 26
Figure 2: Denmark Oral Hygiene category growth comparison, by value, 2001-2011 28
Figure 3: Denmark Oral Hygiene volume & volume forecast, 2001-2011 (Units m) 31
Figure 4: Denmark Oral Hygiene category growth comparison, by volume, 2001-2011 31
Figure 5: Denmark Oral Hygiene company share, by value, 2005-2006 (%) 36
Figure 6: Denmark Oral Hygiene distribution channels, by value, 2005-2006(%) 39
Figure 7: Denmark Dental Floss value & value forecast, 2001-2011 (DKK m, nominal prices) 51
Figure 8: Denmark Dental Floss category growth comparison, by value, 2001-2011 53
Figure 9: Denmark Dental Floss volume & volume forecast, 2001-2011 (Units m) 56
Figure 10: Denmark Dental Floss category growth comparison, by volume, 2001-2011 56
Figure 11: Denmark Dental Floss company share, by value, 2005-2006 (%) 58
Figure 12: Denmark Dental Floss distribution channels, by value, 2005-2006(%) 61
Figure 13: Denmark Denture Care value & value forecast, 2001-2011 (DKK m, nominal prices) 67
Figure 14: Denmark Denture Care category growth comparison, by value, 2001-2011 69
Figure 15: Denmark Denture Care volume & volume forecast, 2001-2011 (Units m) 72
Figure 16: Denmark Denture Care category growth comparison, by volume, 2001-2011 72
Figure 17: Denmark Denture Care company share, by value, 2005-2006 (%) 74
Figure 18: Denmark Denture Care distribution channels, by value, 2005-2006(%) 77
Figure 19: Denmark Mouthwash value & value forecast, 2001-2011 (DKK m, nominal prices) 83
Figure 20: Denmark Mouthwash category growth comparison, by value, 2001-2011 85
Figure 21: Denmark Mouthwash volume & volume forecast, 2001-2011 (Units m) 88
Figure 22: Denmark Mouthwash category growth comparison, by volume, 2001-2011 88
Figure 23: Denmark Mouthwash company share, by value, 2005-2006 (%) 90
Figure 24: Denmark Mouthwash distribution channels, by value, 2005-2006(%) 93
Figure 25: Denmark Toothbrushes value & value forecast, 2001-2011 (DKK m, nominal prices) 99
Figure 26: Denmark Toothbrushes category growth comparison, by value, 2001-2011 101
Figure 27: Denmark Toothbrushes volume & volume forecast, 2001-2011 (Units m) 104
Figure 28: Denmark Toothbrushes category growth comparison, by volume, 2001-2011 104
Figure 29: Denmark Toothbrushes company share, by value, 2005-2006 (%) 107
Figure 30: Denmark Toothbrushes distribution channels, by value, 2005-2006(%) 110
Figure 31: Denmark Toothpaste value & value forecast, 2001-2011 (DKK m, nominal prices) 116
Figure 32: Denmark Toothpaste category growth comparison, by value, 2001-2011 118
Figure 33: Denmark Toothpaste volume & volume forecast, 2001-2011 (Units m) 121
Figure 34: Denmark Toothpaste category growth comparison, by volume, 2001-2011 121
Figure 35: Denmark Toothpaste company share, by value, 2005-2006 (%) 124
Figure 36: Denmark Toothpaste distribution channels, by value, 2005-2006(%) 127
Figure 37: Global Oral Hygiene market split (value terms, 2006) – Top 5 countries 132
Figure 38: Global Oral Hygiene market value, 2001 – 2006 (Top 5 countries) 135
Figure 39: Global Oral Hygiene market split (volume terms, 2006) – Top 5 countries 137
Figure 40: Global Oral Hygiene market volume, 2001 – 2006 (Top 5 countries) 140
Figure 41: Map of Denmark 146
Figure 42: Annual data review process 155
LIST OF TABLES
Table 1: Oral Hygiene category definitions 10
Table 2: Oral Hygiene distribution channels 11
Table 3: Denmark Oral Hygiene value, 2001-2006 (DKK m, nominal prices) 24
Table 4: Denmark Oral Hygiene value forecast, 2006-2011 (DKK m, nominal prices) 25
Table 5: Denmark Oral Hygiene value, 2001-2006 (US$ m nominal prices) 27
Table 6: Denmark Oral Hygiene value forecast, 2006-2011 (US$ m nominal prices) 27
Table 7: Denmark Oral Hygiene volume, 2001-2006 (Units m) 29
Table 8: Denmark Oral Hygiene volume forecast, 2006-2011 (Units m) 30
Table 9: Denmark Oral Hygiene brand share, by value, 2005-2006 (%) 32
Table 10: Denmark Oral Hygiene value, by brand 2005-2006 (DKK m nominal prices) 34
Table 11: Denmark Oral Hygiene company share by value, 2005-2006 (%) 37
Table 12: Denmark Oral Hygiene value, by company, 2005-2006 (DKK m nominal prices) 37
Table 13: Denmark Oral Hygiene distribution channels, by value, 2005-2006 (%) 38
Table 14: Denmark Oral Hygiene value, by distribution channel, 2005-2006 (DKK m nominal prices) 38
Table 15: Denmark Oral Hygiene expenditure per capita, 2001-2006 (DKK, nominal prices) 40
Table 16: Denmark Oral Hygiene forecast expenditure per capita, 2006-2011 (DKK, nominal prices) 41
Table 17: Denmark Oral Hygiene expenditure per capita, 2001-2006 (US$ nominal prices) 41
Table 18: Denmark Oral Hygiene forecast expenditure per capita, 2006-2011 (US$ nominal prices) 42
Table 19: Denmark Oral Hygiene consumption per capita, 2001-2006 (Units) 42
Table 20: Denmark Oral Hygiene forecast consumption per capita, 2006-2011 (Units) 43
Table 21: GlaxoSmithKline Key Facts 44
Table 22: Colgate-Palmolive Company Key Facts 47
Table 23: Denmark Dental Floss value, 2001-2006 (DKK m, nominal prices) 49
Table 24: Denmark Dental Floss value forecast, 2006-2011 (DKK m, nominal prices) 50
Table 25: Denmark Dental Floss value, 2001-2006 (US$ m nominal prices) 52
Table 26: Denmark Dental Floss value forecast, 2006-2011 (US$ m nominal prices) 52
Table 27: Denmark Dental Floss volume, 2001-2006 (Units m) 54
Table 28: Denmark Dental Floss volume forecast, 2006-2011 (Units m) 55
Table 29: Denmark Dental Floss brand share, by value, 2005-2006 (%) 57
Table 30: Denmark Dental Floss value, by brand 2005-2006 (DKK m nominal prices) 57
Table 31: Denmark Dental Floss company share by value, 2005-2006 (%) 59
Table 32: Denmark Dental Floss value, by company, 2005-2006 (DKK m nominal prices) 59
Table 33: Denmark Dental Floss distribution channels, by value, 2005-2006 (%) 60
Table 34: Denmark Dental Floss value, by distribution channel, 2005-2006 (DKK m nominal prices) 60
Table 35: Denmark Dental Floss expenditure per capita, 2001-2006 (DKK, nominal prices) 62
Table 36: Denmark Dental Floss forecast expenditure per capita, 2006-2011 (DKK, nominal prices) 62
Table 37: Denmark Dental Floss expenditure per capita, 2001-2006 (US$ nominal prices) 63
Table 38: Denmark Dental Floss forecast expenditure per capita, 2006-2011 (US$ nominal prices) 63
Table 39: Denmark Dental Floss consumption per capita, 2001-2006 (Units) 64
Table 40: Denmark Dental Floss forecast consumption per capita, 2006-2011 (Units) 64
Table 41: Denmark Denture Care value, 2001-2006 (DKK m, nominal prices) 65
Table 42: Denmark Denture Care value forecast, 2006-2011 (DKK m, nominal prices) 66
Table 43: Denmark Denture Care value, 2001-2006 (US$ m nominal prices) 68
Table 44: Denmark Denture Care value forecast, 2006-2011 (US$ m nominal prices) 68
Table 45: Denmark Denture Care volume, 2001-2006 (Units m) 70
Table 46: Denmark Denture Care volume forecast, 2006-2011 (Units m) 71
Table 47: Denmark Denture Care brand share, by value, 2005-2006 (%) 73
Table 48: Denmark Denture Care value, by brand 2005-2006 (DKK m nominal prices) 73
Table 49: Denmark Denture Care company share by value, 2005-2006 (%) 75
Table 50: Denmark Denture Care value, by company, 2005-2006 (DKK m nominal prices) 75
Table 51: Denmark Denture Care distribution channels, by value, 2005-2006 (%) 76
Table 52: Denmark Denture Care value, by distribution channel, 2005-2006 (DKK m nominal prices) 76
Table 53: Denmark Denture Care expenditure per capita, 2001-2006 (DKK, nominal prices) 78
Table 54: Denmark Denture Care forecast expenditure per capita, 2006-2011 (DKK, nominal prices) 78
Table 55: Denmark Denture Care expenditure per capita, 2001-2006 (US$ nominal prices) 79
Table 56: Denmark Denture Care forecast expenditure per capita, 2006-2011 (US$ nominal prices) 79
Table 57: Denmark Denture Care consumption per capita, 2001-2006 (Units) 80
Table 58: Denmark Denture Care forecast consumption per capita, 2006-2011 (Units) 80
Table 59: Denmark Mouthwash value, 2001-2006 (DKK m, nominal prices) 81
Table 60: Denmark Mouthwash value forecast, 2006-2011 (DKK m, nominal prices) 82
Table 61: Denmark Mouthwash value, 2001-2006 (US$ m nominal prices) 84
Table 62: Denmark Mouthwash value forecast, 2006-2011 (US$ m nominal prices) 84
Table 63: Denmark Mouthwash volume, 2001-2006 (Units m) 86
Table 64: Denmark Mouthwash volume forecast, 2006-2011 (Units m) 87
Table 65: Denmark Mouthwash brand share, by value, 2005-2006 (%) 89
Table 66: Denmark Mouthwash value, by brand 2005-2006 (DKK m nominal prices) 89
Table 67: Denmark Mouthwash company share by value, 2005-2006 (%) 91
Table 68: Denmark Mouthwash value, by company, 2005-2006 (DKK m nominal prices) 91
Table 69: Denmark Mouthwash distribution channels, by value, 2005-2006 (%) 92
Table 70: Denmark Mouthwash value, by distribution channel, 2005-2006 (DKK m nominal prices) 92
Table 71: Denmark Mouthwash expenditure per capita, 2001-2006 (DKK, nominal prices) 94
Table 72: Denmark Mouthwash forecast expenditure per capita, 2006-2011 (DKK, nominal prices) 94
Table 73: Denmark Mouthwash expenditure per capita, 2001-2006 (US$ nominal prices) 95
Table 74: Denmark Mouthwash forecast expenditure per capita, 2006-2011 (US$ nominal prices) 95
Table 75: Denmark Mouthwash consumption per capita, 2001-2006 (Units) 96
Table 76: Denmark Mouthwash forecast consumption per capita, 2006-2011 (Units) 96
Table 77: Denmark Toothbrushes value, 2001-2006 (DKK m, nominal prices) 97
Table 78: Denmark Toothbrushes value forecast, 2006-2011 (DKK m, nominal prices) 98
Table 79: Denmark Toothbrushes value, 2001-2006 (US$ m nominal prices) 100
Table 80: Denmark Toothbrushes value forecast, 2006-2011 (US$ m nominal prices) 100
Table 81: Denmark Toothbrushes volume, 2001-2006 (Units m) 102
Table 82: Denmark Toothbrushes volume forecast, 2006-2011 (Units m) 103
Table 83: Denmark Toothbrushes brand share, by value, 2005-2006 (%) 105
Table 84: Denmark Toothbrushes value, by brand 2005-2006 (DKK m nominal prices) 106
Table 85: Denmark Toothbrushes company share by value, 2005-2006 (%) 108
Table 86: Denmark Toothbrushes value, by company, 2005-2006 (DKK m nominal prices) 108
Table 87: Denmark Toothbrushes distribution channels, by value, 2005-2006 (%) 109
Table 88: Denmark Toothbrushes value, by distribution channel, 2005-2006 (DKK m nominal prices) 109
Table 89: Denmark Toothbrushes expenditure per capita, 2001-2006 (DKK, nominal prices) 111
Table 90: Denmark Toothbrushes forecast expenditure per capita, 2006-2011 (DKK, nominal prices) 111
Table 91: Denmark Toothbrushes expenditure per capita, 2001-2006 (US$ nominal prices) 112
Table 92: Denmark Toothbrushes forecast expenditure per capita, 2006-2011 (US$ nominal prices) 112
Table 93: Denmark Toothbrushes consumption per capita, 2001-2006 (Units) 113
Table 94: Denmark Toothbrushes forecast consumption per capita, 2006-2011 (Units) 113
Table 95: Denmark Toothpaste value, 2001-2006 (DKK m, nominal prices) 114
Table 96: Denmark Toothpaste value forecast, 2006-2011 (DKK m, nominal prices) 115
Table 97: Denmark Toothpaste value, 2001-2006 (US$ m nominal prices) 117
Table 98: Denmark Toothpaste value forecast, 2006-2011 (US$ m nominal prices) 117
Table 99: Denmark Toothpaste volume, 2001-2006 (Units m) 119
Table 100: Denmark Toothpaste volume forecast, 2006-2011 (Units m) 120
Table 101: Denmark Toothpaste brand share, by value, 2005-2006 (%) 122
Table 102: Denmark Toothpaste value, by brand 2005-2006 (DKK m nominal prices) 123
Table 103: Denmark Toothpaste company share by value, 2005-2006 (%) 125
Table 104: Denmark Toothpaste value, by company, 2005-2006 (DKK m nominal prices) 125
Table 105: Denmark Toothpaste distribution channels, by value, 2005-2006 (%) 126
Table 106: Denmark Toothpaste value, by distribution channel, 2005-2006 (DKK m nominal prices) 126
Table 107: Denmark Toothpaste expenditure per capita, 2001-2006 (DKK, nominal prices) 128
Table 108: Denmark Toothpaste forecast expenditure per capita, 2006-2011 (DKK, nominal prices) 128
Table 109: Denmark Toothpaste expenditure per capita, 2001-2006 (US$ nominal prices) 129
Table 110: Denmark Toothpaste forecast expenditure per capita, 2006-2011 (US$ nominal prices) 129
Table 111: Denmark Toothpaste consumption per capita, 2001-2006 (Units) 130
Table 112: Denmark Toothpaste forecast consumption per capita, 2006-2011 (Units) 130
Table 113: Global Oral Hygiene market value, 2006 131
Table 114: Global Oral Hygiene market split (value terms (US$ m), 2006) – Top 5 countries 134
Table 115: Global Oral Hygiene market volume, 2006 136
Table 116: Global Oral Hygiene market split (volume terms, 2006) – Top 5 countries 139
Table 117: Leading players - Top 5 countries 141
Table 118: Denmark Oral Hygiene new product launches (reports) and SKUs, by company (Top 5 companies), 2006 142
Table 119: Denmark Oral Hygiene new product launches (reports), by flavor and fragrances, 2006 142
Table 120: Denmark Oral Hygiene new product launches (reports), by Ingredients (Top 10 Ingredients), 2006 143
Table 121: Denmark Oral Hygiene new product launches (reports), by Package tags or Claims, 2006 143
Table 122: Denmark Oral Hygiene new product launches (reports) - Recent 5 launches 144
Table 123: Denmark Key Facts 146
Table 124: Denmark population, by age group, 2000-2005 (millions) 149
Table 125: Denmark population forecast, by age group, 2005-2010 (millions) 150
Table 126: Denmark population, by gender, 2000-2005 (millions) 150
Table 127: Denmark population forecast, by gender, 2005-2010 (millions) 151
Table 128: Denmark real GDP, 2000-2005 (DKK bn, 2005 prices) 151
Table 129: Denmark real GDP forecast, 2005-2010 (DKK bn, 2005 prices) 151
Table 130: Denmark nominal GDP, 2000-2005 (DKK bn, nominal prices) 152
Table 131: Denmark real GDP, 2000-2005 (US$ bn, 2005 prices) 152
Table 132: Denmark real GDP forecast, 2005-2010 (US$ bn, 2005 prices) 152
Table 133: Denmark consumer price index, 2000-2005 (2000=100) 153
Table 134: Denmark consumer price index, 2005-2010 (2000=100) 153
Table 135: Denmark exchange rate, 2000-2005 153
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