TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: personal hygiene 2
Summary category level: bath & shower products 3
Summary category level: deodorants 4
Summary category level: soap 5
Chapter 2 Introduction 6
What is this report about? 6
How to use this report 6
Market definition 7
Chapter 3 Market Overview 20
Value analysis (Euro), 2003?08 20
Value analysis (Euro), 2008?13 21
Value analysis (US dollars), 2003?08 23
Value analysis (US dollars), 2008?13 23
Volume analysis, 2003?08 25
Volume analysis, 2008?13 26
Company and brand share analysis 29
Distribution analysis 33
Expenditure and consumption per capita 35
Chapter 4 Leading Company Profiles 38
Colgate-Palmolive Company 38
Beiersdorf AG 41
Chapter 5 Category Analysis: Bath & Shower Products 43
Value analysis (Euro), 2003?08 43
Value analysis (Euro), 2008?13 44
Value analysis (US dollars), 2003?08 46
Value analysis (US dollars), 2008?13 46
Volume analysis, 2003?08 48
Volume analysis, 2008?13 49
Company and brand share analysis 51
Distribution analysis 54
Expenditure and consumption per capita 56
Chapter 6 Category Analysis: Deodorants 59
Value analysis (Euro), 2003?08 59
Value analysis (Euro), 2008?13 60
Value analysis (US dollars), 2003?08 62
Value analysis (US dollars), 2008?13 63
Volume analysis, 2003?08 65
Volume analysis, 2008?13 66
Company and brand share analysis 68
Distribution analysis 71
Expenditure and consumption per capita 73
Chapter 7 Category Analysis: Soap 79
Value analysis (Euro), 2003?08 79
Value analysis (Euro), 2008?13 80
Value analysis (US dollars), 2003?08 82
Value analysis (US dollars), 2008?13 82
Volume analysis, 2003?08 84
Volume analysis, 2008?13 85
Company and brand share analysis 88
Distribution analysis 91
Expenditure and consumption per capita 93
Chapter 8 Country Comparison 96
Value 96
Volume 100
Market share 104
Chapter 9 PESTLE Analysis 105
Summary 105
Political analysis 106
Economic analysis 109
Social analysis 112
Technological analysis 115
Legal analysis 119
Environmental analysis 122
Chapter 10 New Product Development 125
Product launches over time 125
Recent product launches 127
Chapter 11 Macroeconomic Profile 128
Macroeconomic indicators 128
Chapter 12 Research Methodology 133
Methodology overview 133
Secondary research 134
Market modeling 135
Creating an initial data model 135
Revising the initial data model 135
Creating a final estimate 136
Creating demographic value splits 136
Primary research 136
Data finalization 137
Ongoing research 137
Chapter 13 APPENDIX 138
Future readings 138
How to contact experts in your industry 138
Disclaimer 138

LIST OF FIGURES
Figure 1: Austria personal hygiene value and value forecast, 2003?13 (€m, nominal prices) 22
Figure 2: Austria personal hygiene category growth comparison, by value, 2003?13 24
Figure 3: Austria personal hygiene volume and volume forecast, 2003?13 (units, million) 27
Figure 4: Austria personal hygiene category growth comparison, by volume, 2003?13 28
Figure 5: Austria personal hygiene company share, by value, 2007?08 (%) 31
Figure 6: Austria personal hygiene distribution channels, by value, 2007?08 (%) 34
Figure 7: Austria bath & shower products value and value forecast, 2003?13 (€m, nominal prices) 45
Figure 8: Austria bath & shower products category growth comparison, by value, 2003?13 47
Figure 9: Austria bath & shower products volume and volume forecast, 2003?13 (units, million) 50
Figure 10: Austria bath & shower products category growth comparison, by volume, 2003?13 50
Figure 11: Austria bath & shower products company share, by value, 2007?08 (%) 52
Figure 12: Austria bath & shower products distribution channels, by value, 2007?08 (%) 55
Figure 13: Austria deodorants value and value forecast, 2003?13 (€m, nominal prices) 61
Figure 14: Austria deodorants category growth comparison, by value, 2003?13 64
Figure 15: Austria deodorants volume and volume forecast, 2003?13 (units, million) 67
Figure 16: Austria deodorants category growth comparison, by volume, 2003?13 67
Figure 17: Austria deodorants company share, by value, 2007?08 (%) 69
Figure 18: Austria deodorants distribution channels, by value, 2007?08 (%) 72
Figure 19: Austria soap value and value forecast, 2003?13 (€m, nominal prices) 81
Figure 20: Austria soap category growth comparison, by value, 2003?13 83
Figure 21: Austria soap volume and volume forecast, 2003?13 (units, million) 86
Figure 22: Austria soap category growth comparison, by volume, 2003?13 87
Figure 23: Austria soap company share, by value, 2007?08 (%) 89
Figure 24: Austria soap distribution channels, by value, 2007?08 (%) 92
Figure 25: Global personal hygiene market split (value terms, 2008), top five countries 97
Figure 26: Global personal hygiene market value, 2003–08, top five countries 99
Figure 27: Global personal hygiene market split (volume terms, 2008), top five countries 101
Figure 28: Global personal hygiene market volume, 2003–08, top five countries 103
Figure 29: Annual data review process 134

LIST OF TABLES
Table 1: Personal hygiene category definitions 8
Table 2: Personal hygiene distribution channels 9
Table 3: Austria personal hygiene value, 2003?08 (€m, nominal prices) 20
Table 4: Austria personal hygiene value forecast, 2008?13 (€m, nominal prices) 21
Table 5: Austria personal hygiene value, 2003?08 ($m, nominal prices) 23
Table 6: Austria personal hygiene value forecast, 2008?13 ($m, nominal prices) 23
Table 7: Austria personal hygiene volume, 2003?08 (units, million) 25
Table 8: Austria personal hygiene volume forecast, 2008?13 (units, million) 26
Table 9: Austria personal hygiene brand share, by value, 2007?08 (%) 29
Table 10: Austria personal hygiene value, by brand 2007?08 (€m, nominal prices) 30
Table 11: Austria personal hygiene company share by value, 2007?08 (%) 32
Table 12: Austria personal hygiene value, by company, 2007?08 (€m, nominal prices) 32
Table 13: Austria personal hygiene distribution channels, by value, 2007?08 (%) 33
Table 14: Austria personal hygiene value, by distribution channel, 2007?08 (€m, nominal prices) 33
Table 15: Austria personal hygiene expenditure per capita, 2003?08 (€, nominal prices) 35
Table 16: Austria personal hygiene forecast expenditure per capita, 2008?13 (€, nominal prices) 35
Table 17: Austria personal hygiene expenditure per capita, 2003?08 ($, nominal prices) 36
Table 18: Austria personal hygiene forecast expenditure per capita, 2008?13 ($, nominal prices) 36
Table 19: Austria personal hygiene consumption per capita, 2003?08 (units) 37
Table 20: Austria personal hygiene forecast consumption per capita, 2008?13 (units) 37
Table 21: Colgate-Palmolive Company key facts 38
Table 22: Beiersdorf AG key facts 41
Table 23: Austria bath & shower products value, 2003?08 (€m, nominal prices) 43
Table 24: Austria bath & shower products value forecast, 2008?13 (€m, nominal prices) 44
Table 25: Austria bath & shower products value, 2003?08 ($m, nominal prices) 46
Table 26: Austria bath & shower products value forecast, 2008?13 ($m, nominal prices) 46
Table 27: Austria bath & shower products volume, 2003?08 (units, million) 48
Table 28: Austria bath & shower products volume forecast, 2008?13 (units, million) 49
Table 29: Austria bath & shower products brand share, by value, 2007?08 (%) 51
Table 30: Austria bath & shower products value, by brand 2007?08 (€m, nominal prices) 51
Table 31: Austria bath & shower products company share by value, 2007?08 (%) 53
Table 32: Austria bath & shower products value, by company, 2007?08 (€m, nominal prices) 53
Table 33: Austria bath & shower products distribution channels, by value, 2007?08 (%) 54
Table 34: Austria bath & shower products value, by distribution channel, 2007?08 (€m, nominal prices) 54
Table 35: Austria bath & shower products expenditure per capita, 2003?08 (€, nominal prices) 56
Table 36: Austria bath & shower products forecast expenditure per capita, 2008?13 (€, nominal prices) 56
Table 37: Austria bath & shower products expenditure per capita, 2003?08 ($, nominal prices) 57
Table 38: Austria bath & shower products forecast expenditure per capita, 2008?13 ($, nominal prices) 57
Table 39: Austria bath & shower products consumption per capita, 2003?08 (units) 58
Table 40: Austria bath & shower products forecast consumption per capita, 2008?13 (units) 58
Table 41: Austria deodorants value, 2003?08 (€m, nominal prices) 59
Table 42: Austria deodorants value forecast, 2008?13 (€m, nominal prices) 60
Table 43: Austria deodorants value, 2003?08 ($m, nominal prices) 62
Table 44: Austria deodorants value forecast, 2008?13 ($m, nominal prices) 63
Table 45: Austria deodorants volume, 2003?08 (units, million) 65
Table 46: Austria deodorants volume forecast, 2008?13 (units, million) 66
Table 47: Austria deodorants brand share, by value, 2007?08 (%) 68
Table 48: Austria deodorants value, by brand 2007?08 (€m, nominal prices) 68
Table 49: Austria deodorants company share by value, 2007?08 (%) 70
Table 50: Austria deodorants value, by company, 2007?08 (€m, nominal prices) 70
Table 51: Austria deodorants distribution channels, by value, 2007?08 (%) 71
Table 52: Austria deodorants value, by distribution channel, 2007?08 (€m, nominal prices) 71
Table 53: Austria deodorants expenditure per capita, 2003?08 (€, nominal prices) 73
Table 54: Austria deodorants forecast expenditure per capita, 2008?13 (€, nominal prices) 74
Table 55: Austria deodorants expenditure per capita, 2003?08 ($, nominal prices) 75
Table 56: Austria deodorants forecast expenditure per capita, 2008?13 ($, nominal prices) 76
Table 57: Austria deodorants consumption per capita, 2003?08 (units) 77
Table 58: Austria deodorants forecast consumption per capita, 2008?13 (units) 78
Table 59: Austria soap value, 2003?08 (€m, nominal prices) 79
Table 60: Austria soap value forecast, 2008?13 (€m, nominal prices) 80
Table 61: Austria soap value, 2003?08 ($m, nominal prices) 82
Table 62: Austria soap value forecast, 2008?13 ($m, nominal prices) 82
Table 63: Austria soap volume, 2003?08 (units, million) 84
Table 64: Austria soap volume forecast, 2008?13 (units, million) 85
Table 65: Austria soap brand share, by value, 2007?08 (%) 88
Table 66: Austria soap value, by brand 2007?08 (€m, nominal prices) 88
Table 67: Austria soap company share by value, 2007?08 (%) 90
Table 68: Austria soap value, by company, 2007?08 (€m, nominal prices) 90
Table 69: Austria soap distribution channels, by value, 2007?08 (%) 91
Table 70: Austria soap value, by distribution channel, 2007?08 (€m, nominal prices) 91
Table 71: Austria soap expenditure per capita, 2003?08 (€, nominal prices) 93
Table 72: Austria soap forecast expenditure per capita, 2008?13 (€, nominal prices) 93
Table 73: Austria soap expenditure per capita, 2003?08 ($, nominal prices) 94
Table 74: Austria soap forecast expenditure per capita, 2008?13 ($, nominal prices) 94
Table 75: Austria soap consumption per capita, 2003?08 (units) 95
Table 76: Austria soap forecast consumption per capita, 2008?13 (units) 95
Table 77: Global personal hygiene market value, 2008 96
Table 78: Global personal hygiene market split (value terms ($m), 2008), top five countries 99
Table 79: Global personal hygiene market volume, 2008 100
Table 80: Global personal hygiene market split (volume terms, 2008), top five countries 103
Table 81: Leading players, top five countries 104
Table 82: Analysis of Austria’s Political landscape 106
Table 83: Analysis of Austria’s economy 109
Table 84: Analysis of Austria’s social system 112
Table 85: Analysis of Austria’s technology landscape 115
Table 86: Patents received from USPTO 116
Table 87: Analysis of Austria’s legal landscape 119
Table 88: Analysis of Austria’s environmental landscape 122
Table 89: Austria personal hygiene new product launches reports, by company (top five companies), 2008 125
Table 90: Austria personal hygiene new product launches SKUs, by company (top five companies), 2008 125
Table 91: Austria personal hygiene new product launches (reports), by flavor and fragrances (top 10 flavors), 2008 126
Table 92: Austria personal hygiene new product launches (reports), by ingredients (top 10 ingredients), 2008 126
Table 93: Austria personal hygiene new product launches (reports), by package tags or claims, 2008 127
Table 94: Austria personal hygiene new product launches (reports) - Recent five launches (2008) 127
Table 95: Austria population, by age group, 2003?08 (millions) 128
Table 96: Austria population forecast, by age group, 2008?13 (millions) 129
Table 97: Austria population, by gender, 2003?08 (millions) 129
Table 98: Austria population forecast, by gender, 2008?13 (millions) 130
Table 99: Austria nominal GDP, 2003?08 (€bn, nominal prices) 130
Table 100: Austria nominal GDP forecast, 2008?13 (€bn, nominal prices) 130
Table 101: Austria real GDP, 2003?08 (€bn, 2000 prices) 131
Table 102: Austria real GDP forecast, 2008?13 (€bn, 2000 prices) 131
Table 103: Austria real GDP, 2003?08 ($bn, 2000 prices) 131
Table 104: Austria real GDP forecast, 2008?13 ($bn, 2000 prices) 132
Table 105: Austria consumer price index, 2003?08 (2000=100) 132
Table 106: Austria consumer price index, 2008?13 (2000=100) 132