Polishes in Brazil
December 2008
List of Contents and Tables
Executive Summary
International Economic Crisis Likely To Affect Growth Rates
Brazilian Companies Gain Retail Value Share
Demand for Environment-friendly Products Remains Limited
Availability of Private Label Brands Continues To Increase
Less Sophisticated Cleaning Products Offer Higher Market Potential
Key Trends and Developments
Economic Crisis Likely To Limit Household Care Growth
Brazilian Companies Expand Presence Within Household Care
Demand for Environment-friendly Products Hindered by Price
Increasing Retail Value Share for Private Label Brands
Greater Market Potential for Less Sophisticated Products
Market Indicators
Table 1 Households 2003-2008
Market Data
Table 2 Sales of Household Care by Sector: Value 2003-2008
Table 3 Sales of Household Care by Sector: % Value Growth 2003-2008
Table 4 Household Care Company Shares 2004-2008
Table 5 Household Care Brand Shares 2005-2008
Table 6 Penetration of Private Label by Sector 2003-2008
Table 7 Sales of Household Care by Distribution Format: % Analysis 2003-2008
Table 8 Sales of Household Care by Sector and Distribution Format: % Analysis 2008
Table 9 Forecast Sales of Household Care by Sector: Value 2008-2013
Table 10 Forecast Sales of Household Care by Sector: % Value Growth 2008-2013
Definitions
Summary 1 Research Sources
Bombril SA
Strategic Direction
Key Facts
Summary 2 Bombril SA: Key Facts
Summary 3 Bombril SA: Operational Indicators
Company Background
Production
Summary 4 Bombril SA: Production Statistics 2007
Competitive Positioning
Summary 5 Bombril SA: Competitive Position 2008
Chart 1 Bombril Advertisement
Ceras Johnson Ltda
Strategic Direction
Key Facts
Summary 6 Ceras Johnson Ltda: Key Facts
Company Background
Production
Summary 7 Ceras Johnson Ltda: Production Statistics 2008
Competitive Positioning
Summary 8 [Company Name]: Competitive Position 2008
Colgate-Palmolive Indústria E Comércio Ltda
Strategic Direction
Key Facts
Summary 9 Colgate-Palmolive Indústria e Comércio Ltda: Key Facts
Summary 10 Colgate-Palmolive Indústria e Comércio Ltda: Operational Indicators
Company Background
Production
Summary 11 Colgate-Palmolive Indústria e Comércio Ltda: Production Statistics 2007
Competitive Positioning
Summary 12 Colgate-Palmolive Indústria e Comércio Ltda: Competitive Position 2008
Friboi Ltda
Strategic Direction
Key Facts
Summary 13 Friboi Ltda: Key Facts
Summary 14 Friboi Ltda: Operational Indicators
Company Background
Production
Summary 15 Friboi Ltda: Production Statistics 2008
Competitive Positioning
Summary 16 Friboi Ltda: Competitive Position 2008
Hypermarcas SA
Strategic Direction
Key Facts
Summary 17 Hypermarcas SA: Key Facts
Company Background
Production
Summary 18 Hypermarcas SA: Production Statistics 2007
Competitive Positioning
Summary 19 Hypermarcas SA: Competitive Position 2008
Procter & Gamble Do Brasil SA
Strategic Direction
Key Facts
Summary 20 Procter & Gamble do Brasil SA: Key Facts
Summary 21 Procter & Gamble do Brasil SA: Operational Indicators
Company Background
Production
Summary 22 Procter & Gamble do Brasil SA: Production Statistics 2007
Competitive Positioning
Summary 23 Procter & Gamble do Brasil SA: Competitive Position 2008
Química Amparo Ltda
Strategic Direction
Key Facts
Summary 24 Química Amparo Ltda: Key Facts
Summary 25 Química Amparo Ltda: Operational Indicators
Company Background
Production
Summary 26 Química Amparo Ltda: Production Statistics 2007
Competitive Positioning
Summary 27 Química Amparo Ltda: Competitive Position 2008
Reckitt Benckiser (brasil) Ltda
Strategic Direction
Key Facts
Summary 28 Reckitt Benckiser (Brasil) Ltda: Key Facts
Company Background
Production
Summary 29 Reckitt Benckiser (Brasil) Ltda: Production Statistics 2007
Competitive Positioning
Summary 30 Reckitt Benckiser (Brasil) Ltda: Competitive Position 2008
Scarlat Indústria Ltda
Strategic Direction
Key Facts
Summary 31 Scarlat Industria Ltda: Key Facts
Company Background
Production
Summary 32 Scarlat Indústria Ltda: Production Statistics 2007
Competitive Positioning
Summary 33 Scarlat Industria Ltda: Competitive Position 2008
Unilever Brasil Ltda
Strategic Direction
Key Facts
Summary 34 Unilever Brasil Ltda: Key Facts
Summary 35 Unilever Brasil Ltda: Operational Indicators
Company Background
Production
Summary 36 Unilever Brasil Ltda: Production Statistics 2008
Competitive Positioning
Summary 37 Unilever Brasil Ltda: Competitive Position 2008
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 11 Sales of Polishes by Subsector: Value 2003-2008
Table 12 Sales of Polishes by Subsector: % Value Growth 2003-2008
Table 13 Polishes Company Shares 2004-2008
Table 14 Polishes Brand Shares 2005-2008
Table 15 Forecast Sales of Polishes by Subsector: Value 2008-2013
Table 16 Forecast Sales of Polishes by Subsector: % Value Growth 2008-2013

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