Table of Contents
1 Overview on the Convention and Exhibition Industry
1.1 Concepts of the Convention and Exhibition Industry
1.2 Development History of the Convention and Exhibition Industry
1.3 Social and Economic Functions of the Convention and Exhibition Industry
1.4 Development of the Global Convention and Exhibition Industry
1.4.1 Overview
1.4.2 Asia
1.4.3 Europe
1.4.4 America
1.4.5 Overview on the Development Experiences

2 Present Situations of Chinese Convention and Exhibition Industry, 2008-2009
2.1 Development Environments of Chinese Convention and Exhibition Industry
2.1.1 Economic Environment
2.1.2 Policy Environment
2.1.3 Related Industries
2.2 Constructions of Chinese Exhibition Halls
2.3 Market Scales of Chinese Convention and Exhibition Industry
2.4 Parent Organizations of the Conventions and Exhibitions
2.4.1 Host Right Distributions of the Domestic Conventions and Exhibitions
2.4.2 Abuses of the Government-sponsored Conventions and Exhibitions and Development Direction
2.4.3 Situations and Development Strategies of Domestic Convention and Exhibition Enterprises
2.5 Talents in Chinese Convention and Exhibition Industry
2.6 Problems in Chinese Convention and Exhibition Industry
2.6.1 Problems
2.6.2 Solutions
2.7 Influences of International Financial Crisis on Chinese Convention and Exhibition Industry 2.7.1 Short Term Influences
2.7.2 Medium and Long Term Influences

3 Chinese Convention and Exhibition Economy
3.1 Overview on Chinese Convention and Exhibition Economy
3.1.1 Development
3.1.2 Development Characteristics
3.2 Functions of Chinese Convention and Exhibition Economy
3.2.1 Direct Economy Benefits
3.2.2 Related Economy Benefits
3.2.3 Social Benefits

4 Related Industries of Chinese Convention and Exhibition Industry
4.1 Overview on the Related Industries of Chinese Convention and Exhibition Industry
4.2 Tourism Conventions and Exhibitions
4.2.1 Development
4.2.2 Characteristics
4.2.3 Development Trends
4.3 Conventions and Exhibitions of the Hotel Industry
4.3.1 Development
4.3.2 Characteristics
4.3.3 Development Trends
4.4 Conventions and Exhibitions of the Logistic Industry
4.4.1 Development
4.4.2 Characteristics
4.4.3 Development Trends
4.5 Conventions and Exhibitions of the Insurance Industry
4.5.1 Development
4.5.2 Characteristics
4.5.3 Development Trends
4.6 Other Related Industries

5 Major Regions and Companies of Chinese Convention and Exhibition Industry
5.1 Overview on Major Regions of Chinese Convention and Exhibition Industry
5.2 Analysis on the Major Regions of Chinese Convention and Exhibition Industry
5.2.1 Yangtze River Areas
5.2.2 Zhijiang Areas
5.2.3 Bohai Sea Areas
5.2.4 Central and Western Areas
5.3 Analysis on the Major Cities of Chinese Convention and Exhibition Industry
5.3.1 Dalian
5.3.2 Beijing
5.3.3 Shanghai
5.3.4 Guangzhou
5.3.5 Chongqing
5.3.6 Others
5.4 Analysis on the Major Companies of Chinese Convention and Exhibition Industry

6 Advertisements and Marketing Strategies of Chinese Convention and Exhibition Industry
6.1 Overview on the Advertisement and Marketing Strategies of Chinese Convention and Exhibition Industry
6.2 Advertisement and Communication Strategies in Chinese Convention and Exhibition Industry
6.2.1 Promotion Scheduling
6.2.2 Media Activities
6.3 Analysis on the Marketing Strategies of Chinese Convention and Exhibition Industry
6.3.1 Brand Strategies
6.3.2 Online Promotion
6.3.3 Cooperation with the Related Industries
6.3.4 Public Relation Strategies

7 Mergers and Acquisition of Chinese Convention and Exhibition Industry
7.1 Background of the Mergers and Acquisition in Chinese Convention and Exhibition Industry
7.2 Present Situations of the Mergers and Acquisition in Chinese Convention and Exhibition Industry
7.3 Cases of the Mergers and Acquisition in Chinese Convention and Exhibition Industry
7.4 Trends of the Mergers and Acquisition in Chinese Convention and Exhibition Industry

8 Investment and Development of Chinese Convention and Exhibition Industry
8.1 Investment Risks of Chinese Convention and Exhibition Industry
8.1.1 Policy Risks
8.1.2 Market Risks
8.1.3 Others
8.1.4 Risk Solutions
8.2 Investment Opportunities of Chinese Convention and Exhibition Industry
8.2.1 Market Categories
8.2.2 Related Industry
8.2.3 Others
8.3 Recommendations for the Development of Chinese Convention and Exhibition Industry

Selected Charts
Chart Development History Synopsis of the International Convention and Exhibition Industry
Chart Scales of International Convention and Exhibition Industry, 2003-2008
Chart Laws and Regulations of Chinese Convention and Exhibition Industry
Chart Regional Divisions of Chinese Convention and Exhibition Industry
Chart Lists of Chinese Major Exhibition Halls
Chart Present Situation of the Convention and Exhibition Industry in Beijing
Chart Present Situation of the Convention and Exhibition Industry in Shanghai
Chart Quantities of Chinese Exhibitions at Home, 2004-2008
Chart Quantities of Chinese Exhibitions Abroad, 2004-2008
Chart Direct Revenues of Chinese Convention and Exhibition Industry, 2004-2008
Chart Related Revenues of Chinese Convention and Exhibition Industry, 2004-2008
Chart Brief Introductions of the Related Industries in Chinese Convention and Exhibition Industry
Chart Analysis on Chinese Tourism Convention and Exhibition
Chart Analysis on Chinese Convention and Exhibition of the Insurance Industry
Chart Major Foreign Funded Enterprises in Chinese Convention and Exhibition Market