Table of Contents
1 Overviews on China’s Private Banking Market
1.1 Concepts of China’s Private Banking Market
1.1.1 Definition
1.1.2 Service Objects
1.2 Main Characteristics of Private Banking
1.2.1 High Entry Criterion
1.2.2 Service Individuation
1.2.3 Service Privacy
1.2.4 Wholesale of Business
1.2.5 Brand Effect
1.2.6 High Business Profits
1.2.7 Other Characteristics
1.3 Analysis on the Elements of Private Banking
1.3.1 Target Customers
1.3.2 Products and Services
1.3.3 Business Core
1.4 Differences of Private Banking and Fortune Management in China
1.4.1 Differences in Service Objects
1.4.2 Differences in Service Contents

2 Present Situation of Global Private Banking Industry
2.1 Overviews on the Developments of International Private Banking Industry
2.1.1 Changes of Customer Structure
2.1.2 Blurring Boundaries between Private Banking and Various Banking
2.1.3 Challenges from Information Ages to Private Banking
2.1.4 More Attentions paid to the Development of Onshore Private Banking
2.2 Analysis on the Developments of Private Banking in Developed Countries
2.2.1 Analysis on the Profit Factors of Private Banking
2.2.2 Analysis on American Private Banking
2.2.3 Analysis on Swiss Private Banking
2.2.4 Analysis on Singapore Private Banking
2.3 Analysis on the Development Trends of International Private Banking

3 Analysis on Chinese Private Banking, 2009
3.1 Analysis on the Development Environments of Chinese Private Banking
3.1.1 Economic Environments
3.1.2 Policy Environments
3.2 Development History of Private Banking
3.2.1 Analysis on the Origin
3.2.2 Analysis on the Present Market Situations
3.3 Analysis on the Customers and Their Characteristics of Chinese Private Banking
3.3.1 Analysis on the Customer Categories
3.3.2 Introduction of Customer Conditions
3.3.3 Strategies of Customer Categories
3.4 Analysis on the Customer Demands of China’s Private Banking
3.4.1 Overview of the Customer Demands
3.4.2 Service Quality and Customer Relationship Management
3.5 Analysis on the Characteristics of China’s Private Banking
3.5.1 Private Banking being the Competitive Focuses of Various Banks
3.5.2 Concurrence of Development Opportunities and Operation Risks
3.5.3 Huge Market Potential
3.6 Analysis on the Competitions of China’s Private Banking
3.6.1 Competitions among Local Banks
3.6.2 Competitions among Foreign Funded Banks
3.6.3 Competitions between Local Banks and Foreign Funded Banks
3.6.4 Competition Trends

4 Analysis on the Factors Affecting the Development of China’s Private Banking
4.1 Analysis on the Limiting Factors Affecting the Development of China’s Private Banking
4.1.1 Talent
4.1.2 Products
4.1.3 Services
4.2 Analysis on the Driving Factors Affecting the Development of China’s Private Banking
4.2.1 Customers’ Demands: Increasing Number of millionaires in China
4.2.2 Looking For New Profit Growth Points in Commercial Banks
4.3 Major Problems for the Development of Private Banking in China
4.3.1 Blurring Development Models
4.3.2 Business Limitations because of Divided Operation
4.3.3 Lack of Effective Marketing Systems

5 Analysis on the Major Operation Points in China’s Private Banking
5.1 Analysis on the Evaluations of Customers in China’s Private Banking
5.2 Analysis on the Major Business Orientations of China’s Private Banking
5.2.1 Cash Management
5.2.2 Broking and Fiduciary Services
5.2.3 Investment Management
5.2.4 Personal Credit
5.2.5 Business Financing
5.2.6 Individuation Services
5.3 Analysis on the Value Chains of China’s Private Banking

6 Analysis on the Fiduciary Services of China’s Private Banking
6.1 Analysis on the Fiduciary Services and China’s Private Banks
6.1.1 Characteristics of Fiduciary Services
6.1.2 Applications
6.2 Present Situations and Problems of Fiduciary Service Application in China’s Private Asset Management
6.3 Recommendations for Developing Fiduciary Services in China

7 Analysis on the Foreign Funded Banks of China’s Private Banking Market
7.1 Swiss Friends Bank Co Ltd
7.1.1 Company Profiles
7.1.2 Analysis on Private Banking Business in China
7.1.3 Development Strategies
7.2 Edmond de Rothschild Bank
7.2.1 Company Profiles
7.2.2 Analysis on Private Banking Business in China
7.2.3 Development Strategies
7.3 Citi Bank
7.3.1 Company Profiles
7.3. Analysis on Private Banking Business in China
7.3.3 Development Strategies
7.4 Deutsche Bank Group
7.4.1 Company Profiles
7.4.2 Analysis on Private Banking Business in China
7.4.3 Development Strategies
7.5 Standard Chartered Bank
7.5.1 Company Profiles
7.5.2 Analysis on Private Banking Business in China
7.5.3 Development Strategies
7.6 Hong Kong and Shanghai Banking Corporation Limited
7.6.1 Company Profiles
7.6.2 Analysis on Private Banking Business in China
7.6.3 Development Strategies
7.7 Bank of East Asia
7.7.1 Company Profiles
7.7.2 Analysis on Private Banking Business in China
7.7.3 Development Strategies
7.8 Summary of Private Banking Business of Foreign Funded Banks in China

8 Analysis on the Local Banks of China’s Private Banking Market
8.1 Bank of China
8.1.1 Company Profiles
8.1.2 Development of Private Banking Business
8.1.3 Development Strategies
8.2 China Merchants Bank Co., Ltd
8.2.1 Company Profiles
8.2.2 Development of Private Banking Business
8.2.3 Development Strategies
8.3 China CITIC Bank
8.3.1 Company Profiles
8.3.2 Development of Private Banking Business
8.3.3 Development Strategies
8.4 Industry and Commercial Bank of China
8.4.1 Company Profiles
8.4.2 Development of Private Banking Business
8.4.3 Development Strategies
8.5 Bank of Communications
8.5.1 Company Profiles
8.5.2 Development of Private Banking Business
8.5.3 Development Strategies
8.6 Construction Bank of China
8.6.1 Company Profiles
8.6.2 Development of Private Banking Business
8.6.3 Development Strategies
8.7 China Minsheng Bank
8.7.1 Company Profiles
8.7.2 Development of Private Banking Business
8.7.3 Development Strategies
8.8 Overviews on Private Banking Business in Local Banks

9 Analysis on the Developments of China’s Private Banking Market, 2009-2010
9.1 Prediction of Market Perspectives of China’s Private Banking Market
9.2 Opportunities and Challenges from International Financial Crisis for China’s Private Banking Market
9.3 Recommendations for the Development of China’s Private Banking Market

Selected Charts
Chart Analysis on the Millionaire Numbers in China
Chart Comparisons of Private Banking and Fortune Management Services in China
Chart Development History of Chinese Private Banking
Chart Major Foreign Funded Banks with Private Banking
Chart Major Local Banks with Private Banking
Chart Analysis on the Customer Numbers of Chinese Private Banking, 2008
Chart Analysis on the Banks with Private Banking in Shanghai
Chart Analysis on the Banks with Private Banking in Beijing