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SK Telecom - facing new challenges (Ovum)
- Market: Telecommunications
- Published Date: 25/10/2007
- Report Title: SK Telecom - facing new challenges
- View Report Summary: View Report Summary
- Report Type: Market Report
- Country: Global
- Number of Pages: 20
Table of contents
Ovum view
SWOT analysis
Organisational structure
Restructured to emphasise growth
Subsidiaries
Strategy analysis
Network migration strategy
Global expansion strategy
Increase ARPU via wireless data services
Retention strategy
Cost management strategy
Financial analysis
Key financial information
Operating performance
What next for SKT?
Table of figures
Figure 1 SKT’s organisational structure
Figure 2 SKT’s major subsidiaries as of June 2007
Figure 3 SKT’s spectrum allocation and network deployment
Figure 4 SK Telecom’s overseas investments
Figure 5 SKT’s mobile data revenue split, 1H07 (excluding SMS)
Figure 6 SKT’s position within content value chain
Figure 7 SKT’s monthly churn rate
Figure 8 SKT’s proportion of marketing costs to whole operating costs
Figure 9 SKT’s operating margin and percentage of revenues for each cost element
Figure 10 SKT’s key performance indicators in 2005 and 2006
Figure 11 Annual growth rate of mobile subscribers for leading operators, 2005–2006
Figure 12 Annual growth rate of blended ARPU for leading operators, 2005–2006
Ovum view
SWOT analysis
Organisational structure
Restructured to emphasise growth
Subsidiaries
Strategy analysis
Network migration strategy
Global expansion strategy
Increase ARPU via wireless data services
Retention strategy
Cost management strategy
Financial analysis
Key financial information
Operating performance
What next for SKT?
Table of figures
Figure 1 SKT’s organisational structure
Figure 2 SKT’s major subsidiaries as of June 2007
Figure 3 SKT’s spectrum allocation and network deployment
Figure 4 SK Telecom’s overseas investments
Figure 5 SKT’s mobile data revenue split, 1H07 (excluding SMS)
Figure 6 SKT’s position within content value chain
Figure 7 SKT’s monthly churn rate
Figure 8 SKT’s proportion of marketing costs to whole operating costs
Figure 9 SKT’s operating margin and percentage of revenues for each cost element
Figure 10 SKT’s key performance indicators in 2005 and 2006
Figure 11 Annual growth rate of mobile subscribers for leading operators, 2005–2006
Figure 12 Annual growth rate of blended ARPU for leading operators, 2005–2006
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