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Telco retail channel strategies (Ovum)
- Market: Telecommunications
- Published Date: 22 Jan 2008
- Report Title: Telco retail channel strategies
- View Report Summary: View Report Summary
- Report Type: Market Report
- Country: Global
- Number of Pages: 8
Table of contents
Ovum view
Key messages
Retail channel strategies
Market overview
Increasing retail presence
High initial investment but long-term savings
Popularity of call centres as a direct channel declining
Strategies for Web channels
Web channels in need of development
Opportunity for reducing costs and promoting offers
Keep it simple
Web channels should be controlled in-house
Indirect retail channels
Third-party channels should not be ignored
Table of figures
Table 1 Examples of telecoms operators increasing their direct retail channels
Table 2 Examples of telco indirect retail strategies
Ovum view
Key messages
Retail channel strategies
Market overview
Increasing retail presence
High initial investment but long-term savings
Popularity of call centres as a direct channel declining
Strategies for Web channels
Web channels in need of development
Opportunity for reducing costs and promoting offers
Keep it simple
Web channels should be controlled in-house
Indirect retail channels
Third-party channels should not be ignored
Table of figures
Table 1 Examples of telecoms operators increasing their direct retail channels
Table 2 Examples of telco indirect retail strategies
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