TABLE OF CONTENTS
Chapter 1 EXECUTIVE SUMMARY 2
Summary Market Level - Tobacco 2
Summary category level - Cigarettes 3
Summary category level - Cigars and cigarillos 4
Summary category level - Loose tobacco 5
Chapter 2 INTRODUCTION 6
What is this report about? 6
How to use this report 6
Market Definition 7
Chapter 3 MARKET OVERVIEW 19
Value Analysis, 2003?08 19
Value Analysis, 2008?13 20
Value Analysis, US$ 2003?08 22
Value Analysis, US$ 2008?13 22
Volume Analysis, 2003?08 24
Volume Analysis, 2008?13 25
Company and Brand Share Analysis 27
Distribution Analysis 30
Expenditure & consumption per capita 32
Chapter 4 LEADING COMPANY PROFILES 35
Philip Morris International Inc. 35
Imperial Tobacco Group PLC 37
Chapter 5 CATEGORY ANALYSIS - CIGARETTES 39
Value Analysis, 2003?08 39
Value Analysis, 2008?13 40
Value Analysis, US$ 2003?08 42
Value Analysis, US$ 2008?13 42
Volume Analysis, 2003?08 44
Volume Analysis, 2008?13 45
Company and Brand Share Analysis 47
Distribution Analysis 49
Expenditure & consumption per capita 51
Chapter 6 CATEGORY ANALYSIS - CIGARS AND CIGARILLOS 54
Value Analysis, 2003?08 54
Value Analysis, 2008?13 55
Value Analysis, US$ 2003?08 57
Value Analysis, US$ 2008?13 57
Volume Analysis, 2003?08 59
Volume Analysis, 2008?13 60
Company and Brand Share Analysis 62
Distribution Analysis 64
Expenditure & consumption per capita 66
Chapter 7 CATEGORY ANALYSIS - LOOSE TOBACCO 69
Value Analysis, 2003?08 69
Value Analysis, 2008?13 70
Value Analysis, US$ 2003?08 72
Value Analysis, US$ 2008?13 72
Volume Analysis, 2003?08 74
Volume Analysis, 2008?13 75
Company and Brand Share Analysis 77
Distribution Analysis 79
Expenditure & consumption per capita 81
Chapter 8 COUNTRY COMPARISON 84
Value 84
Volume 89
Market Share 94
Chapter 9 FINLAND SOCIOECONOMIC PROFILE 95
Country Overview 95
Key Facts 97
Political Overview 99
Economic Overview 100
Chapter 10 FINLAND MACROECONOMIC PROFILE 101
Macroeconomic Indicators 101
Chapter 11 RESEARCH METHODOLOGY 106
Methodology overview 106
Secondary research 107
Market modeling 108
Primary research 109
Data finalization 110
Ongoing research 110
Chapter 12 APPENDIX 111
Future readings 111
How to contact experts in your industry 111
Disclaimer 111

LIST OF FIGURES
Figure 1: Finland tobacco value and value forecast, 2003?13 (€ m, nominal prices) 21
Figure 2: Finland tobacco category growth comparison, by value, 2003?13 23
Figure 3: Finland tobacco volume and volume forecast, 2003?13 (Kg/Pieces m) 26
Figure 4: Finland tobacco distribution channels, by value, 2007?08 (%) 31
Figure 5: Finland cigarettes value and value forecast, 2003?13 (€ m, nominal prices) 41
Figure 6: Finland cigarettes category growth comparison, by value, 2003?13 43
Figure 7: Finland cigarettes volume and volume forecast, 2003?13 (Pieces m) 46
Figure 8: Finland cigarettes category growth comparison, by volume, 2003?13 46
Figure 9: Finland cigarettes distribution channels, by value, 2007?08 (%) 50
Figure 10: Finland cigars and cigarillos value and value forecast, 2003?13 (€ m, nominal prices) 56
Figure 11: Finland cigars and cigarillos category growth comparison, by value, 2003?13 58
Figure 12: Finland cigars and cigarillos volume and volume forecast, 2003?13 (Pieces m) 61
Figure 13: Finland cigars and cigarillos category growth comparison, by volume, 2003?13 61
Figure 14: Finland cigars and cigarillos distribution channels, by value, 2007?08 (%) 65
Figure 15: Finland loose tobacco value and value forecast, 2003?13 (€ m, nominal prices) 71
Figure 16: Finland loose tobacco category growth comparison, by value, 2003?13 73
Figure 17: Finland loose tobacco volume and volume forecast, 2003?13 (Kg m) 76
Figure 18: Finland loose tobacco category growth comparison, by volume, 2003?13 76
Figure 19: Finland loose tobacco distribution channels, by value, 2007?08 (%) 80
Figure 20: Global tobacco market split (value terms, 2008) – Top 5 countries 85
Figure 21: Global tobacco market value, 2003–08 (Top 5 countries) 88
Figure 22: Global tobacco market split (volume terms, 2008) – Top 5 countries 90
Figure 23: Global tobacco market volume, 2003–08 (Top 5 countries) 93
Figure 24: Map of Finland 98
Figure 25: Annual data review process 107

LIST OF TABLES
Table 1: Tobacco category definitions 8
Table 2: Tobacco distribution channels 9
Table 3: Finland tobacco value, 2003?08 (€ m, nominal prices) 19
Table 4: Finland tobacco value forecast, 2008?13 (€ m, nominal prices) 20
Table 5: Finland tobacco value, 2003?08 (US$ m nominal prices) 22
Table 6: Finland tobacco value forecast, 2008?13 (US$ m nominal prices) 22
Table 7: Finland tobacco volume, 2003?08 (Kg/Pieces m) 24
Table 8: Finland tobacco volume forecast, 2008?13 (Kg/Pieces m) 25
Table 9: Finland tobacco brand share, by value, 2007?08 (%) 27
Table 10: Finland tobacco value, by brand 2007?08 (€ m nominal prices) 28
Table 11: Finland tobacco company share by value, 2007?08 (%) 29
Table 12: Finland tobacco value, by company, 2007?08 (€ m nominal prices) 29
Table 13: Finland tobacco distribution channels, by value, 2007?08 (%) 30
Table 14: Finland tobacco value, by distribution channel, 2007?08 (€ m nominal prices) 30
Table 15: Finland tobacco expenditure per capita, 2003?08 (€, nominal prices) 32
Table 16: Finland tobacco forecast expenditure per capita, 2008?13 (€, nominal prices) 32
Table 17: Finland tobacco expenditure per capita, 2003?08 (US$ nominal prices) 33
Table 18: Finland tobacco forecast expenditure per capita, 2008?13 (US$ nominal prices) 33
Table 19: Finland tobacco consumption per capita, 2003?08 (Kg/Pieces) 34
Table 20: Finland tobacco forecast consumption per capita, 2008?13 (Kg/Pieces) 34
Table 21: Philip Morris International Inc. Key Facts 35
Table 22: Imperial Tobacco Group PLC Key Facts 37
Table 23: Finland cigarettes value, 2003?08 (€ m, nominal prices) 39
Table 24: Finland cigarettes value forecast, 2008?13 (€ m, nominal prices) 40
Table 25: Finland cigarettes value, 2003?08 (US$ m nominal prices) 42
Table 26: Finland cigarettes value forecast, 2008?13 (US$ m nominal prices) 42
Table 27: Finland cigarettes volume, 2003?08 (Pieces m) 44
Table 28: Finland cigarettes volume forecast, 2008?13 (Pieces m) 45
Table 29: Finland cigarettes brand share, by value, 2007?08 (%) 47
Table 30: Finland cigarettes value, by brand 2007?08 (€ m nominal prices) 47
Table 31: Finland cigarettes company share by value, 2007?08 (%) 48
Table 32: Finland cigarettes value, by company, 2007?08 (€ m nominal prices) 48
Table 33: Finland cigarettes distribution channels, by value, 2007?08 (%) 49
Table 34: Finland cigarettes value, by distribution channel, 2007?08 (€ m nominal prices) 49
Table 35: Finland cigarettes expenditure per capita, 2003?08 (€, nominal prices) 51
Table 36: Finland cigarettes forecast expenditure per capita, 2008?13 (€, nominal prices) 51
Table 37: Finland cigarettes expenditure per capita, 2003?08 (US$ nominal prices) 52
Table 38: Finland cigarettes forecast expenditure per capita, 2008?13 (US$ nominal prices) 52
Table 39: Finland cigarettes consumption per capita, 2003?08 (Pieces) 53
Table 40: Finland cigarettes forecast consumption per capita, 2008?13 (Pieces) 53
Table 41: Finland cigars and cigarillos value, 2003?08 (€ m, nominal prices) 54
Table 42: Finland cigars and cigarillos value forecast, 2008?13 (€ m, nominal prices) 55
Table 43: Finland cigars and cigarillos value, 2003?08 (US$ m nominal prices) 57
Table 44: Finland cigars and cigarillos value forecast, 2008?13 (US$ m nominal prices) 57
Table 45: Finland cigars and cigarillos volume, 2003?08 (Pieces m) 59
Table 46: Finland cigars and cigarillos volume forecast, 2008?13 (Pieces m) 60
Table 47: Finland cigars and cigarillos brand share, by value, 2007?08 (%) 62
Table 48: Finland cigars and cigarillos value, by brand 2007?08 (€ m nominal prices) 62
Table 49: Finland cigars and cigarillos company share by value, 2007?08 (%) 63
Table 50: Finland cigars and cigarillos value, by company, 2007?08 (€ m nominal prices) 63
Table 51: Finland cigars and cigarillos distribution channels, by value, 2007?08 (%) 64
Table 52: Finland cigars and cigarillos value, by distribution channel, 2007?08 (€ m nominal prices) 64
Table 53: Finland cigars and cigarillos expenditure per capita, 2003?08 (€, nominal prices) 66
Table 54: Finland cigars and cigarillos forecast expenditure per capita, 2008?13 (€, nominal prices) 66
Table 55: Finland cigars and cigarillos expenditure per capita, 2003?08 (US$ nominal prices) 67
Table 56: Finland cigars and cigarillos forecast expenditure per capita, 2008?13 (US$ nominal prices) 67
Table 57: Finland cigars and cigarillos consumption per capita, 2003?08 (Pieces) 68
Table 58: Finland cigars and cigarillos forecast consumption per capita, 2008?13 (Pieces) 68
Table 59: Finland loose tobacco value, 2003?08 (€ m, nominal prices) 69
Table 60: Finland loose tobacco value forecast, 2008?13 (€ m, nominal prices) 70
Table 61: Finland loose tobacco value, 2003?08 (US$ m nominal prices) 72
Table 62: Finland loose tobacco value forecast, 2008?13 (US$ m nominal prices) 72
Table 63: Finland loose tobacco volume, 2003?08 (Kg m) 74
Table 64: Finland loose tobacco volume forecast, 2008?13 (Kg m) 75
Table 65: Finland loose tobacco brand share, by value, 2007?08 (%) 77
Table 66: Finland loose tobacco value, by brand 2007?08 (€ m nominal prices) 77
Table 67: Finland loose tobacco company share by value, 2007?08 (%) 78
Table 68: Finland loose tobacco value, by company, 2007?08 (€ m nominal prices) 78
Table 69: Finland loose tobacco distribution channels, by value, 2007?08 (%) 79
Table 70: Finland loose tobacco value, by distribution channel, 2007?08 (€ m nominal prices) 79
Table 71: Finland loose tobacco expenditure per capita, 2003?08 (€, nominal prices) 81
Table 72: Finland loose tobacco forecast expenditure per capita, 2008?13 (€, nominal prices) 81
Table 73: Finland loose tobacco expenditure per capita, 2003?08 (US$ nominal prices) 82
Table 74: Finland loose tobacco forecast expenditure per capita, 2008?13 (US$ nominal prices) 82
Table 75: Finland loose tobacco consumption per capita, 2003?08 (Kg) 83
Table 76: Finland loose tobacco forecast consumption per capita, 2008?13 (Kg) 83
Table 77: Global tobacco market value, 2008 84
Table 78: Global tobacco market split (value terms (US$ m), 2008) – Top 5 countries 87
Table 79: Global tobacco market volume, 2008 89
Table 80: Global tobacco market split (volume terms, 2008) – Top 5 countries 92
Table 81: Leading players - Top 5 countries 94
Table 82: Finland Key Facts 97
Table 83: Finland population, by age group, 2003?08 (millions) 101
Table 84: Finland population forecast, by age group, 2008?13 (millions) 102
Table 85: Finland population, by gender, 2003?08 (millions) 102
Table 86: Finland population forecast, by gender, 2008?13 (millions) 103
Table 87: Finland nominal GDP, 2003?08 (€ bn, nominal prices) 103
Table 88: Finland nominal GDP forecast, 2008?13 (€ bn, nominal prices) 103
Table 89: Finland real GDP, 2003?08 (€ bn, 2000 prices) 104
Table 90: Finland real GDP forecast, 2008?13 (€ bn, 2000 prices) 104
Table 91: Finland real GDP, 2003?08 (US$ bn, 2000 prices) 104
Table 92: Finland real GDP forecast, 2008?13 (US$ bn, 2000 prices) 105
Table 93: Finland consumer price index, 2003?08 (2000=100) 105
Table 94: Finland consumer price index, 2008?13 (2000=100) 105

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